4 AI tools to supercharge visual content creation
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.
Digital marketing is the number one item on operators’ tech stack wish lists
More than one-third of operators are unsatisfied with their digital marketing tech stack and 39% are unhappy with their loyalty program
ISB Executive Education And Emeritus Launch Digital Marketing Courses To Empower Professionals With Digital Skills Mastery
The two programmes are designed for individuals who want to draw insights from the digital marketing funnel to enhance customer engagement and achieve maximum reach, conversions, and success
Google Revs Ecommerce SERPs
Google is revving up its product search results, making it easier for consumers to price shop without leaving search engine page results.
Google rolls out AI Overviews for more complex searches
The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.
Overwhelmed by Your Email Inbox? New Gmail AI Will Summarize Messages for You
Google's new Gemini AI tools for Gmail aim to make writing and reading emails much easier.
Innovations in Barracuda's AI-enabled email protection boost defenses against new and evolving threats
Superior detection efficacy, international expansion, and ongoing advances lead to double-digit growth
OpenAi Announces New Free Model GTP-4o And ChatGPT For Desktop
Today at its Spring Updates event, OpenAI chief technology officer Mira Murati announced a new multimodal foundation large language model (LLM), GPT-4o, which will be made available to all free ChatGPT users in the coming weeks, and a ChatGPT desktop app for MacOS (later for Windows) that will allow access outside the web and mobile apps.
Email Marketing Trends for 2024
Explore our list of 2024 email marketing trends below and learn strategies to help improve your overall hotel email marketing performance.
Instagram beats TikTok for video-based user acquisition, survey finds
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.
Nylas Introduces its Nylas Email for Salesforce Package
Email Salesforce package to access comprehensive customer communications data to gain a better understanding of their customers, align on new business and upsell opportunities, and build AI workflows that increase productivity by eliminating context switching around data entry and maintenance.
15 Reasons Why Your Business Absolutely Needs SEO
Brands need SEO to efficiently and cost-effectively connect with customers at key points throughout their user journeys. And the sooner they do it, the better off they’ll be.
Google expands Performance Max to online marketplaces
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
The Future Of Email Marketing Lies In AI
Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which path they should take—and how best to meet the fast-changing needs.
How to build a custom GPT to redefine keyword research
Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword.
Legacy media makes new bets on CTV and retail media convergence
Deals between media giants including Disney and NBCUniversal and retailers like Walmart and Instacart demonstrate how two growing channels can work hand in hand.
LEVERAGING THE BEST DIGITAL MARKETING CAMPAIGNS FOR YOUR BUSINESS
The rapid growth of the internet, technological advancements, changing consumer habits, and evolving market trends have brought significant improvements in digital marketing. It has also emerged as a powerful tool for enhancing how businesses interact with customers.