#Advertising related marketing articles

O2 Digital Marketing Launches Innovative Directory Website and Mailer to Empower Local Businesses in Clermont, FL

O2 Digital Marketing, a leading provider of digital marketing solutions, is thrilled to announce the launch of its new directory website and mailer service aimed at bolstering the visibility and growth of local community businesses in Clermont, FL.

Inside Expedia’s plan to be the world’s travel media network

Expedia Group’s Travel Media Network combines first-party traveler insights with a host of capabilities and comes as more players enter the booming media network space.

Search Influence, SEO and Digital Marketing Agency, Earns 2024 Google Premier Partner Status

Search Influence earned 2024 Google Premier Partner status, for the ninth year in a row, reaffirming the SEO and digital marketing agency’s position as a leading force in the digital advertising space. Each year, Search Influence must demonstrate that they deserve to remain in the top 3% participating agencies in the United States that embody the highest level of client excellence.

4 AI tools to supercharge visual content creation

Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.

IAB: Podcast ad revenue to grow double digits following last year’s slump

The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.

Marketing Byte: AFDR Finds Digital Marketing Remains Supreme in Driving Franchise Business

Building a marketing budget and deciding where to spend those dollars are important decisions in any business. Data in the 2023 Annual Franchise Marketing Report (AFMR) reveals that, for franchise locations, digital advertising is the leading generator of customer leads and traffic. Digital advertising was followed by social media and email marketing.

Reddit hires Google vet to guide ad product development post-IPO

The social media platform wants to keep up momentum after impressing investors in its first quarter as a public company.

Stream Companies selected as Genesis Certified Digital Advertising Vendor

Stream Companies, a leading full-service, fully integrated, tech-enabled advertising agency, is thrilled to announce its inclusion in the Genesis Certified Digital Advertising Program. This program marks a significant step forward in enhancing digital marketing strategies for Genesis dealers nationwide.

5 Essential Digital Marketing Strategies for Your Small Business

Establishing a strong digital presence for your business is not just an option; it's a necessity. These five strategies are designed to ensure online visibility and sustainable business growth.

Beacon Media + Marketing Releases New Guide on Ethical AI Usage and Google EEAT Standards in Digital Marketing

Beacon Media + Marketing, a leading digital marketing agency, has unveiled its approach to Google EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards and ethical Artificial Intelligence (AI) usage in digital marketing strategies.

YellowFin Digital Launches Comprehensive Digital Marketing Services to Propel Small Business Sector

YellowFin Digital launched a powerful suite of digital marketing services to boost the online presence of small businesses.

How SMBs are approaching digital marketing in 2024

A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.

Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028, shift in consumer behavior toward online shopping to boost the market growth, Technavio

The global digital marketing spending market size is estimated to grow by USD 353.53 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.8% during the forecast period.

Google RSAs in 2024: Everything you need to know

The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.

Good News For Digital Marketing, CPMs Increased By 7%

CPMs

What you need to know to become a digital marketing manager

Digital marketing platforms have become essential for reaching and keeping customers while print advertising is declining.

Digital Marketing for E-Commerce

Welcome to the world of digital marketing for e-commerce! Get ready to discover the art of selling online with savvy strategies and clever clicks.

7 B2B content distribution strategies that work

Here are a few proven ways to supercharge your B2B content distribution strategy.

3 ways to boost digital marketing ROI while reducing carbon footprint

Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions.

Navigating the latest Google Ad trends for effective digital marketing

For estate agents, harnessing the power of paid ads, especially Google Ads, is not just advantageous, but essential in reaching prospective clients effectively. Nurtur.group’s Ben Sellers explains all.

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