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Building a marketing budget and deciding where to spend those dollars are important decisions in any business. Data in the 2023 Annual Franchise Marketing Report (AFMR) reveals that, for franchise locations, digital advertising is the leading generator of customer leads and traffic. Digital advertising was followed by social media and email marketing.

SAN DIEGO, April 2, 2024 /PRNewswire/ -- Cordial, the leading marketing platform that automates billions of data-driven emails, SMS and mobile app messages, has inked a new agreement with Move, Inc., the operator of Realtor.com®, to deliver highly personalized and unified marketing campaigns to Realtor.com® audiences.

Email marketing has over time proven to be one of the best marketing and engagement channels for most businesses, organisations, digital marketers, and content creators; from sending email newsletters to existing clients, customers, and subscribers, to nurturing and converting cold leads to paying customers.

Establishing a strong digital presence for your business is not just an option; it's a necessity. These five strategies are designed to ensure online visibility and sustainable business growth.

Beacon Media + Marketing, a leading digital marketing agency, has unveiled its approach to Google EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards and ethical Artificial Intelligence (AI) usage in digital marketing strategies.

Adcetera, a Houston-based digital marketing agency, announced the launch of everonsolutions.com, a newly branded web presence for Everon, formerly ADT Commercial. The launch of everonsolutions.com represented a critical milestone for Everon, following the late-2023 spinoff announcement of Everon by ADT, Inc.

Small to midsize ecommerce companies often struggle with order fulfillment. Given the costs of running a warehouse and fulfillment center, many SMBs outsource those tasks, but that could change as robots become viable for even smaller companies.

The global digital marketing spending market size is estimated to grow by USD 353.53 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.8% during the forecast period.

Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

Alloy will support the Seattle area-based automation leader with website replatforming and social media management

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which path they should take—and how best to meet the fast-changing needs.

Welcome to the world of digital marketing for e-commerce! Get ready to discover the art of selling online with savvy strategies and clever clicks.

Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active community.

Here are a few proven ways to supercharge your B2B content distribution strategy.