IAB: Podcast ad revenue to grow double digits following last year’s slump
The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.
Why And How Local Businesses Should Use Video In Their Digital Marketing
Learn how local businesses can benefit from video digital marketing. Discover the key strategies for leveraging digital video content for marketing success online.
Small Business Marketing Simplified with New AI-Powered Campaign Planning from Constant Contact
Company also launches BrandKit tool to help SMBs start marketing quickly, maintain brand consistency
Visa: How FIs can Boost Digital Marketing Strategies
In its latest report, Visa Consulting & Analytics outlines key recommendations for financial institutions looking to boost their digital strategies
CedCommerce launches a free integration tool for European sellers in partnership with AliExpress.
CedCommerce, a multichannel enabler, has announced a collaboration with AliExpress. This free integration tool provides a gateway for ecommerce sellers using platforms such as WooCommerce, Prestashop, and Adobe Commerce, enabling them to connect their stores with AliExpress, offer their product catalog, and sync and fulfill the orders from the ecommerce store itself. Using CedCommerce, sellers can maintain centralized control over inventory levels, list products in bulk in a single click, and simplify order processing and fulfillment.
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.
Marketing Byte: AFDR Finds Digital Marketing Remains Supreme in Driving Franchise Business
Building a marketing budget and deciding where to spend those dollars are important decisions in any business. Data in the 2023 Annual Franchise Marketing Report (AFMR) reveals that, for franchise locations, digital advertising is the leading generator of customer leads and traffic. Digital advertising was followed by social media and email marketing.
Innovations in Barracuda's AI-enabled email protection boost defenses against new and evolving threats
Superior detection efficacy, international expansion, and ongoing advances lead to double-digit growth
Saks seeks to carve out luxury niche in retail media with network launch
The e-commerce company claims to be among the first in the category to tap into the fast-growing digital advertising space.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028, shift in consumer behavior toward online shopping to boost the market growth, Technavio
The global digital marketing spending market size is estimated to grow by USD 353.53 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.8% during the forecast period.
Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies
The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now.
McDonald’s is betting on its mobile business with new franchisee digital marketing fund
McDonald’s U.S. franchisees will start paying into a digital marketing fund next year as the fast-food giant looks to expand its booming digital business, according to a memo viewed by CNBC on Thursday.
The Future Of Email Marketing Lies In AI
Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which path they should take—and how best to meet the fast-changing needs.
Digital Marketing for E-Commerce
Welcome to the world of digital marketing for e-commerce! Get ready to discover the art of selling online with savvy strategies and clever clicks.
Unlocking growth: The power of user communities for B2B SaaS companies
Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active community.
Legacy media makes new bets on CTV and retail media convergence
Deals between media giants including Disney and NBCUniversal and retailers like Walmart and Instacart demonstrate how two growing channels can work hand in hand.
Retail media spend up 12% in 2023 as digital landscape shifts
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.