#Consumer related marketing articles

BigCommerce Open Sources B2B Edition Buyer Portal, Giving B2B Enterprise Customers Full Control to Build and Customize Optimal Buyer Experiences

With access to the Buyer Portal source code, enterprise B2B brands can achieve deeper customization to create unique buyer experiences that meet industry-specific needs and solve complex workflows faster, at scale and at lower cost

Entity-oriented search: The evolution of information retrieval, explained

Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.

Why And How Local Businesses Should Use Video In Their Digital Marketing

Learn how local businesses can benefit from video digital marketing. Discover the key strategies for leveraging digital video content for marketing success online.

Google Revs Ecommerce SERPs

Google is revving up its product search results, making it easier for consumers to price shop without leaving search engine page results.

collAble: Pioneering the Evolution of Digital Marketing

collAble was upgraded from Parole Creator recently.

Innovations in Barracuda's AI-enabled email protection boost defenses against new and evolving threats

Superior detection efficacy, international expansion, and ongoing advances lead to double-digit growth

Cordial Signs New Digital Marketing Agreement with Realtor.com®

SAN DIEGO, April 2, 2024 /PRNewswire/ -- Cordial, the leading marketing platform that automates billions of data-driven emails, SMS and mobile app messages, has inked a new agreement with Move, Inc., the operator of Realtor.com®, to deliver highly personalized and unified marketing campaigns to Realtor.com® audiences.

The marketer's playbook: Tackling 2024's top email marketing obstacles

This article will help you to learn more about these challenges and some ways to tackle them.

Segnivo Slashes Email Marketing Costs for Nigerian Businesses, Organisations, and Digital Marketers up to 75%

Email marketing has over time proven to be one of the best marketing and engagement channels for most businesses, organisations, digital marketers, and content creators; from sending email newsletters to existing clients, customers, and subscribers, to nurturing and converting cold leads to paying customers.

5 Essential Digital Marketing Strategies for Your Small Business

Establishing a strong digital presence for your business is not just an option; it's a necessity. These five strategies are designed to ensure online visibility and sustainable business growth.

Robots Are Coming to Ecommerce SMBs

Small to midsize ecommerce companies often struggle with order fulfillment. Given the costs of running a warehouse and fulfillment center, many SMBs outsource those tasks, but that could change as robots become viable for even smaller companies.

Raspberry Pi is going public to expand its range of tiny computers

British minicomputer manufacturer Raspberry Pi has announced plans to file for a UK stock market listing, saying the initial public offering would allow the company to expand its current talent pool and product offerings.

Email Marketing Trends for 2024

Explore our list of 2024 email marketing trends below and learn strategies to help improve your overall hotel email marketing performance.

Navigating the Dynamic Landscape of the Global Digital Marketing Market - Trends, Strategies, and Opportunities for 2024-2032

Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.

Nylas Introduces its Nylas Email for Salesforce Package

Email Salesforce package to access comprehensive customer communications data to gain a better understanding of their customers, align on new business and upsell opportunities, and build AI workflows that increase productivity by eliminating context switching around data entry and maintenance.

The Future Of Email Marketing Lies In AI

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which path they should take—and how best to meet the fast-changing needs.

What you need to know to become a digital marketing manager

Digital marketing platforms have become essential for reaching and keeping customers while print advertising is declining.

Digital Marketing for E-Commerce

Welcome to the world of digital marketing for e-commerce! Get ready to discover the art of selling online with savvy strategies and clever clicks.

Unlocking growth: The power of user communities for B2B SaaS companies

Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active community.

How to build a brand – A special course on digital marketing and its importance

In this new age of digitalisation and artificial intelligence, the importance of standing out from the crowd with a creative and unique perspective has become important as well as borderline essential, to thrive. Owning a related skill set in the already growing sector of marketing will only contribute towards all types of positive attention, especially for graduates and aspiring job seekers. Amidst this, the widespread use of digital platforms for brand uproars has made a special course on digital marketing that much more important.

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