#Data related marketing articles

O2 Digital Marketing Launches Innovative Directory Website and Mailer to Empower Local Businesses in Clermont, FL

O2 Digital Marketing, a leading provider of digital marketing solutions, is thrilled to announce the launch of its new directory website and mailer service aimed at bolstering the visibility and growth of local community businesses in Clermont, FL.

Drip Email Marketing Market Unidentified Segments - The Biggest Opportunity Of 2024, HubSpot, Automizy, Customer.io

Advance Market Analytics published a new research publication on "Drip Email Marketing Market Insights, to 2030" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Drip Email Marketing market was mainly driven by the increasing R&D spending across the world.

Inside Expedia’s plan to be the world’s travel media network

Expedia Group’s Travel Media Network combines first-party traveler insights with a host of capabilities and comes as more players enter the booming media network space.

Future-Proofing Growth Mass Email Sender Tool Market, Size, Analytical Overview, Growth Factors, Demand and Trends Forecast to 2031 : Elastic Email, Mail Marketer, SMTPProvider, Keap

It provides a comprehensive perspective of the competitive market as well as an in-depth supply chain analysis to assist businesses in identifying major changes in industry practices.

10 Big Ways 5G Is Predicted To Impact Digital Marketing

In the coming years, marketers will need to pay close attention to how 5G revolutionizes digital communication and enables new avenues of consumer engagement in order to properly leverage it in their strategies. Below, 10 members of Forbes Agency Council share their predictions about what 5G’s impact will be on digital marketing, and what marketers can do to prepare for it.

Google rolls out AI Overviews for more complex searches

The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

Marketing Byte: AFDR Finds Digital Marketing Remains Supreme in Driving Franchise Business

Building a marketing budget and deciding where to spend those dollars are important decisions in any business. Data in the 2023 Annual Franchise Marketing Report (AFMR) reveals that, for franchise locations, digital advertising is the leading generator of customer leads and traffic. Digital advertising was followed by social media and email marketing.

Innovations in Barracuda's AI-enabled email protection boost defenses against new and evolving threats

Superior detection efficacy, international expansion, and ongoing advances lead to double-digit growth

OpenAi Announces New Free Model GTP-4o And ChatGPT For Desktop

Today at its Spring Updates event, OpenAI chief technology officer Mira Murati announced a new multimodal foundation large language model (LLM), GPT-4o, which will be made available to all free ChatGPT users in the coming weeks, and a ChatGPT desktop app for MacOS (later for Windows) that will allow access outside the web and mobile apps.

How SMBs are approaching digital marketing in 2024

A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.

Nylas Introduces its Nylas Email for Salesforce Package

Email Salesforce package to access comprehensive customer communications data to gain a better understanding of their customers, align on new business and upsell opportunities, and build AI workflows that increase productivity by eliminating context switching around data entry and maintenance.

How To Use Email Campaigns to Drive Ecommerce Sales

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

Mastering the Digital Landscape: Crafting a Winning Social Media Marketing Strategy in 2024

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. As we navigate through 2024, staying ahead of the curve requires a keen understanding of emerging trends, strategic insights, and innovative tactics. Let’s explore how to craft a winning social media marketing strategy that capitalizes on the trends, incorporates effective tips, and leverages impactful tactics to propel your brand to success.

Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

The Future Of Email Marketing Lies In AI

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which path they should take—and how best to meet the fast-changing needs.

What you need to know to become a digital marketing manager

Digital marketing platforms have become essential for reaching and keeping customers while print advertising is declining.

How to build a custom GPT to redefine keyword research

Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword.

3 ways to boost digital marketing ROI while reducing carbon footprint

Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions.

Legacy media makes new bets on CTV and retail media convergence

Deals between media giants including Disney and NBCUniversal and retailers like Walmart and Instacart demonstrate how two growing channels can work hand in hand.

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