#Search related marketing articles

O2 Digital Marketing Launches Innovative Directory Website and Mailer to Empower Local Businesses in Clermont, FL

O2 Digital Marketing, a leading provider of digital marketing solutions, is thrilled to announce the launch of its new directory website and mailer service aimed at bolstering the visibility and growth of local community businesses in Clermont, FL.

Search Influence, SEO and Digital Marketing Agency, Earns 2024 Google Premier Partner Status

Search Influence earned 2024 Google Premier Partner status, for the ninth year in a row, reaffirming the SEO and digital marketing agency’s position as a leading force in the digital advertising space. Each year, Search Influence must demonstrate that they deserve to remain in the top 3% participating agencies in the United States that embody the highest level of client excellence.

Entity-oriented search: The evolution of information retrieval, explained

Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.

Google Revs Ecommerce SERPs

Google is revving up its product search results, making it easier for consumers to price shop without leaving search engine page results.

Leading Digital Marketing Agency in Nigeria, Intense Elevated to Google Premier Partner

The Google Premier Partnership is awarded to digital marketing agencies that demonstrate advanced skills and expertise in managing Google Ad campaigns and exhibit consistent client growth and profitability.

Google rolls out AI Overviews for more complex searches

The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.

Overwhelmed by Your Email Inbox? New Gmail AI Will Summarize Messages for You

Google's new Gemini AI tools for Gmail aim to make writing and reading emails much easier.

5 Essential Digital Marketing Strategies for Your Small Business

Establishing a strong digital presence for your business is not just an option; it's a necessity. These five strategies are designed to ensure online visibility and sustainable business growth.

Beacon Media + Marketing Releases New Guide on Ethical AI Usage and Google EEAT Standards in Digital Marketing

Beacon Media + Marketing, a leading digital marketing agency, has unveiled its approach to Google EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards and ethical Artificial Intelligence (AI) usage in digital marketing strategies.

BarkleyOKRP acquires Adlucent to boost performance marketing capabilities

The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.

Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028, shift in consumer behavior toward online shopping to boost the market growth, Technavio

The global digital marketing spending market size is estimated to grow by USD 353.53 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.8% during the forecast period.

Google RSAs in 2024: Everything you need to know

The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.

Navigating the Dynamic Landscape of the Global Digital Marketing Market - Trends, Strategies, and Opportunities for 2024-2032

Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.

Mastering digital frontiers: Exploring programs in digital marketing

Digital Marketing

Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

Why you should track your email’s long tail to measure success (plus a case study)

Get tips on finding the right reporting window to capture your email campaigns' true long-term performance.

What you need to know to become a digital marketing manager

Digital marketing platforms have become essential for reaching and keeping customers while print advertising is declining.

Gemini comes to Gmail to summarize, draft emails, and more

Gemini

Digital Marketing for E-Commerce

Welcome to the world of digital marketing for e-commerce! Get ready to discover the art of selling online with savvy strategies and clever clicks.

Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends

To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online. Here are 5 healthcare marketing trends to pay attention to in 2024.

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