IAB: Podcast ad revenue to grow double digits following last year’s slump
The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.
Ad format preferences land in Google Demand Gen campaigns
Ad format preference will give advertisers the choice to place their video assets across YouTube's in-stream, in-feed, and Shorts ad placements.
Why And How Local Businesses Should Use Video In Their Digital Marketing
Learn how local businesses can benefit from video digital marketing. Discover the key strategies for leveraging digital video content for marketing success online.
120+ Digital Marketing Statistics of 2024 for Online Growth
If you are a business or a marketer seeking the most recent insights into the digital marketing space, we have you sorted. We'll discuss content and email marketing, search engine optimization (SEO), video marketing, artificial intelligence (AI), and many other subjects.
Google rolls out AI Overviews for more complex searches
The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.
M2 iPad Air review: The everything iPad
M2 Air won't draw new buyers in, but if you like iPads, these do all you need.
Marketing Byte: AFDR Finds Digital Marketing Remains Supreme in Driving Franchise Business
Building a marketing budget and deciding where to spend those dollars are important decisions in any business. Data in the 2023 Annual Franchise Marketing Report (AFMR) reveals that, for franchise locations, digital advertising is the leading generator of customer leads and traffic. Digital advertising was followed by social media and email marketing.
OpenAi Announces New Free Model GTP-4o And ChatGPT For Desktop
Today at its Spring Updates event, OpenAI chief technology officer Mira Murati announced a new multimodal foundation large language model (LLM), GPT-4o, which will be made available to all free ChatGPT users in the coming weeks, and a ChatGPT desktop app for MacOS (later for Windows) that will allow access outside the web and mobile apps.
The top digital marketing trends marketers should look out for in 2024
This article covers some of the biggest trends that will shake and shape the digital marketing industry this year, based on Brandwatch’s latest Digital Marketing Trends report. We’ll cover how you can use them in your digital marketing strategy.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
Email Marketing Trends for 2024
Explore our list of 2024 email marketing trends below and learn strategies to help improve your overall hotel email marketing performance.
Instagram beats TikTok for video-based user acquisition, survey finds
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.
Mastering the Digital Landscape: Crafting a Winning Social Media Marketing Strategy in 2024
In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. As we navigate through 2024, staying ahead of the curve requires a keen understanding of emerging trends, strategic insights, and innovative tactics. Let’s explore how to craft a winning social media marketing strategy that capitalizes on the trends, incorporates effective tips, and leverages impactful tactics to propel your brand to success.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
Navigating the latest Google Ad trends for effective digital marketing
For estate agents, harnessing the power of paid ads, especially Google Ads, is not just advantageous, but essential in reaching prospective clients effectively. Nurtur.group’s Ben Sellers explains all.
Legacy media makes new bets on CTV and retail media convergence
Deals between media giants including Disney and NBCUniversal and retailers like Walmart and Instacart demonstrate how two growing channels can work hand in hand.
Localized SERPs: Winning traffic and leads with service area pages
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
The Words That Convert: Why Copywriters Rule the Digital Marketing Kingdom
A constant battle rages in the ever-evolving landscape of digital marketing: how to capture attention, engage audiences, and ultimately drive conversions. While flashy visuals and strategic campaigns play a role, the unsung hero of this battlefield is often the copywriter.
Amazon says its Prime deliveries are getting even faster
With more than 2 billion packages delivered in one day or less this year, Amazon says its delivery juggernaut is picking up.