Toast, an all-in-one technology platform built for restaurants, has combined its digital storefront and marketing tools, allowing restaurants to gather guest data from online and point-of-sale transactions, said Steve Fredette, president and co-founder of Toast.
"Through innovations including our Toast Go 2 handheld devices and Toast Mobile Order & Pay, Toast technology has streamlined and transformed the on-site guest experience for restaurants of all sizes and types," he said in a company press release. "Our Digital Storefront and Marketing Suites extend that enhanced guest experience online using tools like Toast's new AI-powered writing assistant, search engine-optimized websites and online menus, promotional offers, loyalty programs, and automated marketing campaigns that work together to draw guests in and keep them coming back."
Suite enhancements include the ability to:
Toast's website builder joins a lineup of digital ordering tools designed to help a restaurant stand out online. With drag-and-drop functionality and Toast products embedded on-site, restaurants may enhance their online presence and drive traffic via SEO. Digital Storefront features include:
"It would take many steps to create, change, and update my website and online ordering," said John Mason IV, owner of IV Hospitality, which operates FRESKO Greek Kitchen in North Carolina. "With Toast, it's easy to set it and forget it — I make an update in one place and see changes across my whole tech stack."
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Privacy PolicyOctober 13-15, 2024 | Denver