BigCommerce Open Sources B2B Edition Buyer Portal, Giving B2B Enterprise Customers Full Control to Build and Customize Optimal Buyer Experiences
With access to the Buyer Portal source code, enterprise B2B brands can achieve deeper customization to create unique buyer experiences that meet industry-specific needs and solve complex workflows faster, at scale and at lower cost
Using video in email to engage customers and close deals
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions.
Ballantine Digital Launches Specialized Marketing Services for B2B Manufacturing and Industrial Sectors
Ballantine Digital proudly unveiled a new website dedicated to empowering B2B manufacturing and industrial sectors with specialized digital strategies. Since its inception in 1966, Ballantine has been and continues to be a powerful source of traditional direct mail production services. Now positioned also to be a frontrunner in digital marketing, the refined services of Ballantine Digital will boost the digital marketing capabilities of small to mid-sized B2B technical businesses who want to evolve their online strategies.
35 Content Marketing Statistics You Should Know
Stay informed with the latest content marketing statistics. Discover how optimized content can elevate your digital marketing.
Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies
The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.
How Technology Changed the Way of Marketing
here are the top ways in which developing technology has changed the way of marketing.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies
The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
Click360 Marketing Unveils Innovative B2B SEO Marketing Plan to Transform Digital Presence for Businesses
Click360 Marketing, a leader in innovative digital marketing solutions, proudly announces the launch of its new B2B SEO Marketing Plan, specifically designed to meet the unique needs of business-to-business operations seeking to amplify their digital footprint and achieve unparalleled online visibility.
7 steps to creating an audience-based B2B marketing plan
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting prospects.
Unlocking growth: The power of user communities for B2B SaaS companies
Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active community.
7 B2B content distribution strategies that work
Here are a few proven ways to supercharge your B2B content distribution strategy.
LinkedIn Data Shows Social Media Marketing is the Most In-Demand Skill on the Platform
LinkedIn is a great platform for job hunting and networking. There are different types of employers who seek right candidate for a number of jobs. The latest data curated by LinkedIn shows that the most in-demand marketing skill on LinkedIn that many employers are seeking in 2024 is social media marketing. The report by LinkedIn shows all the latest industry trends to help marketers polish their skills and improve them in order to ensure suitable employment opportunities.
A 'Flywheel B2B' application launches for marketing automation
The technology and services offered by digital agency B2B Squared use evolving data on B2B customer activity and products to grow sales from existing customers through personalized marketing automation.
GlobalB2BEmails.com Emerges as the Premier Alternative to Apollo.io for Streamlined B2B Email Extraction
"Global B2B Emails - Best Alternative to Apollo.io"Discover GlobalB2BEmails.com: Your premier solution for streamlined B2B email extraction. With a focus on simplicity, affordability, and flexibility, GlobalB2BEmails.com...