4 AI tools to supercharge visual content creation
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.
IAB: Podcast ad revenue to grow double digits following last year’s slump
The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.
Global Email Encryption Software Market Poised for Remarkable Growth Trajectory , At a CAGR of 13.9% by 2032
Email encryption software refers to tools or programs designed to secure the content of emails by encrypting them before they are transmitted over the internet. Encryption involves converting the original text of the email into an unreadable format using complex algorithms. This encrypted data can only be deciphered and understood by someone with the corresponding decryption key.
10 Big Ways 5G Is Predicted To Impact Digital Marketing
In the coming years, marketers will need to pay close attention to how 5G revolutionizes digital communication and enables new avenues of consumer engagement in order to properly leverage it in their strategies. Below, 10 members of Forbes Agency Council share their predictions about what 5G’s impact will be on digital marketing, and what marketers can do to prepare for it.
Small Business Marketing Simplified with New AI-Powered Campaign Planning from Constant Contact
Company also launches BrandKit tool to help SMBs start marketing quickly, maintain brand consistency
Google rolls out AI Overviews for more complex searches
The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.
5 Essential Digital Marketing Strategies for Your Small Business
Establishing a strong digital presence for your business is not just an option; it's a necessity. These five strategies are designed to ensure online visibility and sustainable business growth.
Email Marketing Trends for 2024: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year.
Pinterest credits shoppability, AI investments for ‘milestone’ Q1
The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.
How to Become a Digital Marketer in 2024?
If you’re interested in the career potential of digital marketing, but you aren’t sure where or how to start, we’ve laid out suggested learning paths below. Following any of these paths will give you a solid foundation in digital marketing basics, and then help you to specialize in one of four areas: search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, or digital marketing. Specializing in any one of these areas will qualify you for one of the increasing numbers of job opportunities, as brands struggle to find people with these skills.
Everon launches bold new brand with everonsolutions.com
Adcetera, a Houston-based digital marketing agency, announced the launch of everonsolutions.com, a newly branded web presence for Everon, formerly ADT Commercial. The launch of everonsolutions.com represented a critical milestone for Everon, following the late-2023 spinoff announcement of Everon by ADT, Inc.
Google RSAs in 2024: Everything you need to know
The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.
Email Marketing Trends for 2024
Explore our list of 2024 email marketing trends below and learn strategies to help improve your overall hotel email marketing performance.
Instagram beats TikTok for video-based user acquisition, survey finds
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.
Blue Atlas Marketing Unlocks and Transforms Trade Show Outcomes with Strategic Email Tactics
The blog highlights the value of segmenting and engaging emails before, during, and after trade shows to ensure businesses stand out and maximize trade show investments.
The Future Of Email Marketing Lies In AI
Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which path they should take—and how best to meet the fast-changing needs.
What you need to know to become a digital marketing manager
Digital marketing platforms have become essential for reaching and keeping customers while print advertising is declining.
7 B2B content distribution strategies that work
Here are a few proven ways to supercharge your B2B content distribution strategy.
Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends
To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online. Here are 5 healthcare marketing trends to pay attention to in 2024.
Legacy media makes new bets on CTV and retail media convergence
Deals between media giants including Disney and NBCUniversal and retailers like Walmart and Instacart demonstrate how two growing channels can work hand in hand.