#Google related marketing articles

Search Influence, SEO and Digital Marketing Agency, Earns 2024 Google Premier Partner Status

Search Influence earned 2024 Google Premier Partner status, for the ninth year in a row, reaffirming the SEO and digital marketing agency’s position as a leading force in the digital advertising space. Each year, Search Influence must demonstrate that they deserve to remain in the top 3% participating agencies in the United States that embody the highest level of client excellence.

Ad format preferences land in Google Demand Gen campaigns

Ad format preference will give advertisers the choice to place their video assets across YouTube's in-stream, in-feed, and Shorts ad placements.

Google Revs Ecommerce SERPs

Google is revving up its product search results, making it easier for consumers to price shop without leaving search engine page results.

Sales Chatz Is The First To Bring Artificial Intelligence To Franchise Marketing And Sales

Entrepreneurs Developed aiAdz to Help Franchisors Improve ROI for Ad Campaigns

Leading Digital Marketing Agency in Nigeria, Intense Elevated to Google Premier Partner

The Google Premier Partnership is awarded to digital marketing agencies that demonstrate advanced skills and expertise in managing Google Ad campaigns and exhibit consistent client growth and profitability.

CedCommerce launches a free integration tool for European sellers in partnership with AliExpress.

CedCommerce, a multichannel enabler, has announced a collaboration with AliExpress. This free integration tool provides a gateway for ecommerce sellers using platforms such as WooCommerce, Prestashop, and Adobe Commerce, enabling them to connect their stores with AliExpress, offer their product catalog, and sync and fulfill the orders from the ecommerce store itself. Using CedCommerce, sellers can maintain centralized control over inventory levels, list products in bulk in a single click, and simplify order processing and fulfillment.

Google rolls out AI Overviews for more complex searches

The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

Overwhelmed by Your Email Inbox? New Gmail AI Will Summarize Messages for You

Google's new Gemini AI tools for Gmail aim to make writing and reading emails much easier.

Reddit hires Google vet to guide ad product development post-IPO

The social media platform wants to keep up momentum after impressing investors in its first quarter as a public company.

Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028, shift in consumer behavior toward online shopping to boost the market growth, Technavio

The global digital marketing spending market size is estimated to grow by USD 353.53 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.8% during the forecast period.

Google RSAs in 2024: Everything you need to know

The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now.

Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

Digital marketing trends reshaping auto retail

Québec’s Law 25 is a prelude for what’s coming up in Canada, while CDP (customer data platform) is more than just cooler talk among digital marketers. These trends are set to reshape the industry, as consumer data collection takes on new meaning in 2024 and beyond.

Gemini comes to Gmail to summarize, draft emails, and more

Gemini

Navigating the latest Google Ad trends for effective digital marketing

For estate agents, harnessing the power of paid ads, especially Google Ads, is not just advantageous, but essential in reaching prospective clients effectively. Nurtur.group’s Ben Sellers explains all.

Legacy media makes new bets on CTV and retail media convergence

Deals between media giants including Disney and NBCUniversal and retailers like Walmart and Instacart demonstrate how two growing channels can work hand in hand.

Digitac Media Revolutionizes Digital Marketing for Falcon Restaurant Group’s TGI Fridays Locations

Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.

Mindgruve Named 2024 Google Premier Partner for Fourth Consecutive Year

SAN DIEGO, May 8, 2024 /PRNewswire/ -- Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has achieved 2024 Premier Partner status in the Google Partners program for the fourth consecutive year. This accomplishment represents the highest level attainable for agencies, granting Mindgruve clients exclusive access to prime business growth opportunities across Google services.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!