IAB: Podcast ad revenue to grow double digits following last year’s slump
The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.
ISB Executive Education And Emeritus Launch Digital Marketing Courses To Empower Professionals With Digital Skills Mastery
The two programmes are designed for individuals who want to draw insights from the digital marketing funnel to enhance customer engagement and achieve maximum reach, conversions, and success
Global Email Encryption Software Market Poised for Remarkable Growth Trajectory , At a CAGR of 13.9% by 2032
Email encryption software refers to tools or programs designed to secure the content of emails by encrypting them before they are transmitted over the internet. Encryption involves converting the original text of the email into an unreadable format using complex algorithms. This encrypted data can only be deciphered and understood by someone with the corresponding decryption key.
10 Big Ways 5G Is Predicted To Impact Digital Marketing
In the coming years, marketers will need to pay close attention to how 5G revolutionizes digital communication and enables new avenues of consumer engagement in order to properly leverage it in their strategies. Below, 10 members of Forbes Agency Council share their predictions about what 5G’s impact will be on digital marketing, and what marketers can do to prepare for it.
Kaspersky helps businesses address email threats with an updated solution
Announcesa significant update to its Kaspersky Security for Mail Server
CedCommerce launches a free integration tool for European sellers in partnership with AliExpress.
CedCommerce, a multichannel enabler, has announced a collaboration with AliExpress. This free integration tool provides a gateway for ecommerce sellers using platforms such as WooCommerce, Prestashop, and Adobe Commerce, enabling them to connect their stores with AliExpress, offer their product catalog, and sync and fulfill the orders from the ecommerce store itself. Using CedCommerce, sellers can maintain centralized control over inventory levels, list products in bulk in a single click, and simplify order processing and fulfillment.
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.
Marketing Byte: AFDR Finds Digital Marketing Remains Supreme in Driving Franchise Business
Building a marketing budget and deciding where to spend those dollars are important decisions in any business. Data in the 2023 Annual Franchise Marketing Report (AFMR) reveals that, for franchise locations, digital advertising is the leading generator of customer leads and traffic. Digital advertising was followed by social media and email marketing.
5 Essential Digital Marketing Strategies for Your Small Business
Establishing a strong digital presence for your business is not just an option; it's a necessity. These five strategies are designed to ensure online visibility and sustainable business growth.
Everon launches bold new brand with everonsolutions.com
Adcetera, a Houston-based digital marketing agency, announced the launch of everonsolutions.com, a newly branded web presence for Everon, formerly ADT Commercial. The launch of everonsolutions.com represented a critical milestone for Everon, following the late-2023 spinoff announcement of Everon by ADT, Inc.
YellowFin Digital Launches Comprehensive Digital Marketing Services to Propel Small Business Sector
YellowFin Digital launched a powerful suite of digital marketing services to boost the online presence of small businesses.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
Digital marketing trends revolutionizing strategies in today’s landscape, explains expert
Digital Marketing Trends
AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid
AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.
Nintex Selects Alloy as Its Website Development and Digital Marketing Agency
Alloy will support the Seattle area-based automation leader with website replatforming and social media management
Why you should track your email’s long tail to measure success (plus a case study)
Get tips on finding the right reporting window to capture your email campaigns' true long-term performance.
The Future Of Email Marketing Lies In AI
Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which path they should take—and how best to meet the fast-changing needs.
Digital Marketing for E-Commerce
Welcome to the world of digital marketing for e-commerce! Get ready to discover the art of selling online with savvy strategies and clever clicks.
7 B2B content distribution strategies that work
Here are a few proven ways to supercharge your B2B content distribution strategy.