#Tracking related marketing articles

Entity-oriented search: The evolution of information retrieval, explained

Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.

Leading Digital Marketing Agency in Nigeria, Intense Elevated to Google Premier Partner

The Google Premier Partnership is awarded to digital marketing agencies that demonstrate advanced skills and expertise in managing Google Ad campaigns and exhibit consistent client growth and profitability.

Changes in Ad Spend and Platform Dynamics in 2024

In 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritising consumer trust and transparency while innovating within new privacy frameworks and leveraging AI to create effective advertising in a post-cookie world.

Omnicom’s bets on precision marketing contribute to growth bump

Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce, retail.

Shaping The Future Of Email Tracking Software: Market Potentials And Emerging Trends

A new market study on the global Email Tracking Software market has been added to ResearchVise database offering an in-depth overview of the overall market, covering important aspects such as market definition, market size, share, upcoming trends, drivers, restraints, opportunities, challenges, and potential threats. The main purpose of this report is to help companies and organizations attain their goals in efficient ways and stay updated with the latest trends and information.

Digital Marketing Solutions LLC Expands with New Chicago SEO Consultant Location in Chicago

Digital Marketing Solutions LLC opens a new SEO consulting office, Chicago SEO Consultant, in Lakeview, Chicago. Get SEO services from the best SEO experts.

Let's Run Local is Accelerating Small Business Growth with Tailored Digital Marketing Strategies

Let's Run Local offers effective, tailored digital marketing services to boost visibility and performance for small businesses.

Saks seeks to carve out luxury niche in retail media with network launch

The e-commerce company claims to be among the first in the category to tap into the fast-growing digital advertising space.

ClickReady Marketing Unveils New and Competitive Digital Marketing Pricing Plans to Boost Business Growth

ClickReady Marketing, a pioneer in the digital marketing industry known for its comprehensive and results-driven strategies, proudly announces the launch of its new digital marketing pricing plans and offers. Tailored to meet the diverse needs of businesses across various sectors, these revamped plans underline ClickReady's commitment to affordability, transparency, and superior service quality.

Amazon Bedrock Continues To Lay Down Generative Ai Foundation For The Cloud

A year after Amazon Web Services (AWS) first announced the Amazon Bedrock generative AI effort, the platform is getting a major update that brings new models and improved security.

Amazon Prime Days is just around the corner — here's how to find the best deals

We've got some tips and tricks for making the most of Amazon's fall Prime event.

Nylas Introduces its Nylas Email for Salesforce Package

Email Salesforce package to access comprehensive customer communications data to gain a better understanding of their customers, align on new business and upsell opportunities, and build AI workflows that increase productivity by eliminating context switching around data entry and maintenance.

Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

Digital marketing trends reshaping auto retail

Québec’s Law 25 is a prelude for what’s coming up in Canada, while CDP (customer data platform) is more than just cooler talk among digital marketers. These trends are set to reshape the industry, as consumer data collection takes on new meaning in 2024 and beyond.

Driving digital marketing excellence, efficiency & effectiveness: A closer look at Logicloop’s data-backed strategies

CXOToday has engaged in an exclusive interview with Mr. Harish Patel is the Co-founder Logicloop, Realatte & Jucycart.

Nintex Selects Alloy as Its Website Development and Digital Marketing Agency

Alloy will support the Seattle area-based automation leader with website replatforming and social media management

Why you should track your email’s long tail to measure success (plus a case study)

Get tips on finding the right reporting window to capture your email campaigns' true long-term performance.

Google’s Find My Device network availability closes in as notification emails get sent out

If you're an Android user in the US and Canada, get ready for the rollout of Google's upgraded Find My Device Network. You may have gotten an email from Google with the news, and you should soon see a notification on your devices about the expanded network. This enhanced network helps users locate a greater range of lost devices, even if those devices are offline.

Crafting exceptional customer experiences with AI and agile: A 5-step guide

Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.

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