How to Launch Your First Email Marketing Campaign and Get the Results You Want

What can you do to be successful with your first email campaign?

How to Write Better Preheader Text in Your Next Email Marketing Campaign

The shift to mobile has made the use of preheader text important.

How Not to Mess up Your Email Subject Lines

In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them.