How To Organically Grow Your Brand’s Social Following

So, you want to build your brand’s social media following organically right? Who doesn’t? I mean, we’ve all spent too much money on social media ads just to see a slight increase in numbers.

Brand Satisfaction Key to Email Subscriber Retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa.

Four Ways to Attract More Subscribers to Your Email Newsletters

Email newsletters have been used by companies for some time to connect with their customers and build a relationship with their target audience.

Social Media, Content Marketing Most Effective For Growing Email Lists

Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to.

Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue

Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused.

3 Reasons Your Email Marketing Doesn’t Work

Email is an incredible and still-undervalued marketing tool—one that allows you to reach out to both past and potential clients directly with a personalized message and a tailored value proposition.

eMarketer Explains Why Consumers Get Email Fatigue

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.

5 Reasons You Should Segment Your Email Lists

Email marketing, despite being one of the oldest and most proven forms of online marketing, can sometimes be overlooked as a powerful means to spread the word about who you are and the type of brand you represent.

Study: Email Marketers to Focus on 4 Key Areas in 2017

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.

10 Proven Ways to Segment Your Email List

Would you like to see higher returns and more engagement from email marketing?

7 Ways You Screw Up Your Email Marketing

No matter what kind of business you’re in, email marketing is one of the most effective marketing channels to increase your sales and revenue.

Best Practices for Permission-Based Email Marketing

Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to.