Social Media, Content Marketing Most Effective For Growing Email Lists

Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to.

Brand Satisfaction Key to Email Subscriber Retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa.

Don’t Be Misled by These 8 Email Marketing “Alternative Facts”

Not only is email marketing NOT dying, it is still the most trusted form of communication.

eMarketer Explains Why Consumers Get Email Fatigue

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.

Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue

Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused.

Best Practices for Permission-Based Email Marketing

Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to.

Study: Email Marketers to Focus on 4 Key Areas in 2017

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.

Is Email Marketing the Right Business Solution for You?

When operating a small business, how do you increase brand exposure to try and compete with the bigger, better - known companies?

10 Proven Ways to Segment Your Email List

Would you like to see higher returns and more engagement from email marketing?

Can Your Emails Drive Traffic Every Day?

It’s time to start thinking about the health of your email list, while your budgets are still fresh and your 2017 strategy is still getting off the ground.