How Will Email Marketing Change in 2017?

As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in.

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When it comes to email marketing, engagement is the key to driving long-term ROI.

How Will Email Marketing Change in 2017?

As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in. That’s according to the results of a new survey released just this morning by the email marketing firm Campaigner.