Limit Email Volume To Limit Email Fatigue

Decreasing email volume per month corresponds to increased subscriber engagement, according to a recent study by SendGrid, potentially steering marketers toward strategies that limit inbox overload and email fatigue.

Voice search and data: The two trends that will shape online marketing in 2017

As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.

4 Ways to Make Your Company’s Mobile Marketing Campaign Super Effective

There’s hardly anyone who doesn’t have a phone. In fact, it is projected that in 2017 there will be an estimate of 4.77 billion mobile phone users.