Personalization in Email Marketing for Services is Mostly a Pipe Dream

Automated personalization has proven disappointing for services businesses. Here’s why along with a few thoughts about what can be done to overcome the limitations of automation.

Hulu’s Win-Back Email Shows Customers What They’re Missing

The subscription television service uses email to get customers streaming back.

Facts you didn't know about email marketing

Despite newer developments like social media and mobile, email remains a powerful and effective marketing tool.

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

The Psychology Behind Effective Email Marketing

Nancy Harhut offers her insight into psychology and how it influences email marketing.

10 Email Marketing Lessons We Can Learn From Presidential Candidates

When it comes to marketing, the successes of political campaigns are underrated.

4 Steps to Build a Foundational Email Marketing List

4 Steps to Build a Foundational Email Marketing List.

Top Tips: Email Marketing

Sharing tips to make your Email Marketing rock.

Personalization - If The Shoe Fits, Sell It

Marketers must continually search out ways to optimize their email programs.

Nine Ways to Insure Your Email Invite

Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge.

Email marketing must be mobile, automated & personalised to deliver ROI

Marketers feel that email marketing delivers better ROI than any other digital channel.