#Privacy related marketing articles

How digital marketing can be empowered to create more personalised experiences

Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.

Eyeota & Proximic partner to unlock cookieless predictive audiences

The expanded partnership allows media buyers to create custom contextual Predictive Audiences using Eyeota's full taxonomy of over 1,700+ audience segments.

Key Factors For A Successful Email Marketing Campaign

Email Marketing Campaign

Embrace the Future of Email Marketing: Preparing for Gmail & Yahoo’s New Sending Requirements

In a digital landscape where email remains a cornerstone of communication, staying ahead is crucial. From February 2024, Gmail and Yahoo are implementing stricter sending requirements, aimed at reducing spam and improving user experience. In this article, discover what’s changed and why you must adapt. By understanding these changes and taking proactive steps, you can ensure your emails land in the inbox and not the dreaded spam folder.

Gmail and Yahoo's new email sender requirements are here!

Let’s take a closer look into the specifics of these requirements to better understand how they reshape the landscape of email marketing protocols.

Everlytic launches new playbook for email marketing success

New year, same email marketing stats? Everlytic has launched a guide to remedy this.

The Future of Digital Marketing in 2024

The digital marketing landscape is constantly evolving, and 2024 will be no exception. As technology advances, consumer behavior changes, and competition intensifies, marketers need to do their best to avoid digital marketing challenges and adapt to the new realities. Here are some of the key digital marketing trends and challenges for 2024 and how to prepare for them.

Placements.io supports Microsoft Advertising’s Order Management

Placements.io, a mission-critical operations platform for buying and selling digital advertising, today announced its collaboration with Microsoft Advertising. Microsoft Advertising uses the Placements.io platform to power the order-to-cash process for ad sales and order management to deliver an exceptional, privacy-protected experience for clients.

What Is Digital Marketing?

Digital marketing is the promotion of goods and services via the internet and mobile apps. It's the online counterpart to traditional marketing programs that use television, radio, and print to distribute information to prospective customers. This article explores digital marketing, including the types of programs available, the challenges digital marketers face, and the privacy issues associated with online campaigns.

Proton Mail enhances user privacy with hide-my-email alias integration

Proton Mail, the popular email service known for its strong focus on both privacy and security, has integrated hide-my-email alias features directly into its web and desktop platforms. This move gives users more control over their online identity, setting Proton Mail apart from other email providers like Gmail.

Mobile Marketing: The Key to Success in Today’s Digital Era

In this article, we’ll talk about how important mobile marketing is in today’s digital world. You can find out more about digital marketing at https://blog.partners1xbet.com/.

How Email Deliverability Can Improve Your Company’s Credibility in the Eyes of Its Consumers

As part of Solutions Review’s Contributed Content Series—a collection of contributed articles written by our enterprise tech thought leader community—Guy Hanson, Vice President of Partners at Validity, explains why email deliverability is essential in earning and keeping customer trust in your company.

How Email Deliverability Can Improve Your Company’s Credibility in the Eyes of Its Consumers

As part of Solutions Review’s Contributed Content Series—a collection of contributed articles written by our enterprise tech thought leader community—Guy Hanson, Vice President of Partners at Validity, explains why email deliverability is essential in earning and keeping customer trust in your company.

Strategy Refresh: Trends to Drive Digital Marketing Growth in 2024

The ever-evolving nature of digital marketing demands constant adaptation and innovation. Reflecting on 2023 and looking ahead to this new year, there are several trends that are set to shape the industry. It’s an ideal time to audit paid media strategies for optimal results, as it is likely to be a transformative period for marketers and brands.

Proton email app is out of beta and available for Windows and macOS

The Proton desktop email application has left beta and is now available to all paid users on Windows and macOS. At the same time, Proton is also releasing a beta version of the app for Linux.

Discover what website cookies are: Security risk or safe?

From keeping items in your shopping basket to suggesting content tailored just for you, website cookies are the unsung heroes behind the scenes. They’re essential for both users wanting a tailored browsing experience and website owners aiming to provide one. So, let’s dive into the world of website cookies and uncover how they benefit your digital journey.

7 forward-looking digital marketing tips for small business owners

This article will look at seven smart and easy ways for small businesses to do better in digital marketing in 2024. These strategies are not mere trends but foundational principles that small businesses can integrate seamlessly into their operations.

A Marketer’s Guide To Generative AI Startups

Marketers know all about hype. And generative AI is in the middle of a feeding frenzy.

The Death Of Cookies: What’s Next For Digital Marketing?

The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As privacy issues become a pressing concern and regulations continue to evolve, the once omnipresent third-party cookies are gradually losing their relevance. While this may initially seem like a daunting hurdle to overcome, it’s also a chance for the industry to innovate and explore new possibilities in regard to digital advertising.

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