#Sales related marketing articles

ZeroBounce invites email users to declutter their inboxes and start anew in celebration of Email Day (April 23).

Email validation and deliverability company ZeroBounce launches The InboxZero Challenge, an initiative aimed at inspiring email users to declutter their inboxes and improve their productivity. ZeroBounce kicks off the challenge ahead of Email Day, a global holiday observed yearly on April 23, and offers $25 Amazon gift cards to the first 23 participants.

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.

Personalized Emails Are Key to Winning Persuadable Shoppers’ Loyalty

When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a key tool for merchants.

Why hotels should follow new sending requirements for marketing emails and what happens if they don’t

Here, we’ll seek to shed some light on these questions with an eye toward increasing engagement, better reaching customers.

SAP Emarsys launches AI Product Finder

Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.

M&G Speed Marketing LTD. Empowers Businesses with Expert PPC Management Services in Cyprus

Unleashing the Power of PPC: M&G Speed Marketing LTD. Enhances Businesses' Digital Advertising Efforts.

Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device.

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.

The Social Shopping Revolution: How Social Commerce is Reshaping Digital Marketing

The digital marketing landscape is undergoing a seismic shift. Consumers are increasingly turning to social media platforms not just for connection, but for discovering and purchasing products. This convergence of social interaction and online shopping has given rise to a powerful trend: social commerce.

5 Benefits of Email Marketing in 2024

Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.

Artificial Intelligence Transforms Content Creation and Digital Marketing

The ever-evolving landscape of digital marketing is seeing a paradigm shift with Artificial Intelligence (AI) at the helm

10 Best Email Marketing Software Of 2024

Email is alive and well in 2024. Email marketing remains one of the most effective tools for any company to reach engaged customers—as long as you do it well. That’s why we have no shortage of email marketing software to choose from. To help you sort through the noise, our team evaluated some of the most popular platforms to bring you this list of the 10 best email marketing services available.

Good News for Digital Marketing Cpms Increased by 7%

Digital marketing

2024: The Year AI Revolutionizes Digital Marketing

2024 marks a significant leap forward in digital marketing, fueled by advancements in AI technology.

Dieselmatic bolsters marketing capabilities with email feature

Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.

Salesforce Bolsters Slack AI With Smart Recaps, More Languages

The new features build on the native AI smarts – collectively dubbed Slack AI – announced in February and provide users with easy-to-digest recaps to stay on top of their day-to-day work interactions.

It’s time to turbocharge our path to email innovation

Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.

Personalize Your Digital Marketing in 2024 - The Mindhack Part 2

Target every channel. Leverage customer data, responsibly. Embrace the power of AI.

Proton email app is out of beta and available for Windows and macOS

The Proton desktop email application has left beta and is now available to all paid users on Windows and macOS. At the same time, Proton is also releasing a beta version of the app for Linux.

GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

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