#Strategy related marketing articles

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.

Perform[cb] Enhances Digital Marketing Sphere with Strategic AdCommunal Acquisition

Perform[cb] announces the acquisition of AdCommunal, aiming to enrich marketing strategies with rewarded advertising. This marks a strategic expansion in the digital marketing landscape.

Digital Marketing Strategies

Greetings! Today, we're about to embark on a digital adventure, exploring the enchanting realm of Digital Marketing Strategies. Get ready to witness the magic unfold!

Unspam Helps Pull Insights to Enhance Email Marketing Efforts

Navigating the complexities of email marketing amidst fierce competition and an ever-evolving landscape can be a challenge. Unspam emerges as a solution leveraging AI to provide valuable marketing insights and streamline email delivery.

The Power of Data: How MedTech Companies Are Leveraging Digital Marketing for Success

In today’s rapidly evolving healthcare landscape, digital marketing has emerged as a powerful tool for MedTech companies seeking to connect with their target audience and drive business growth. Leveraging the power of data, these companies are employing innovative strategies to enhance their online presence, engage with customers, and ultimately achieve success in the competitive market. This article explores how MedTech companies are unlocking the potential of digital marketing to propel their businesses forward.

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Earth Media Unveils a New Chapter in Digital Marketing and E-commerce

Digital

Blue Interactive Agency Expands Its Services to South Florida's Hispanic Business Community

The top digital marketing agency in Florida is reaching out to the Hispanic-owned and operated businesses of the state to offer its unique services and bilingual approach

SHR Group Launches Digital Marketing Academy For Co-Operation Ireland

Digital Marketing

7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond

Despite the current changes in the digital marketing landscape, SEO remains essential. Bolster your SEO strategy with these seven actionable SEO insights.

The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]

However, in this post, we’re going beyond the quadrant placements to look at the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between the impact of a trend and its adoption, and more.

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

With Continued Weakness In Ad Market, Cumulus Focuses On Growing Digital Businesses.

Digital continued to be Cumulus Media’s growth driver in fourth quarter 2023, albeit at a slower pace (+5%) than before. Along with making up 18% of total company revenue in the quarter, digital is also stimulating more over-the-air ad business, CEO Mary Berner said Tuesday.

AI SEO is Revolutionizing Search Rankings and Making Billions for eCommerce

Landscape of digital marketing, the integration of Artificial Intelligence (AI) into Search Engine Optimization (SEO)

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

Recent Trends In Digital Marketing Strategies

The world of digital marketing is growing rapidly and new marketing strategies are being developed.

Keever SEO Launches Online Reputation Management for Elite Clients

Keever SEO has announced the expansion of its services to include online reputation management and crisis management, tailored for high-profile and high-net-worth individuals.

Prodigal's AI-Powered Email Strategy Transforms BNPL Lender's Payment Rates

Prodigal, the pioneer of AI-powered consumer finance intelligence, has successfully transformed the collections process for a large buy now, pay later (BNPL) lender through an innovative digital engagement strategy.

10 Reasons You Need A Digital Marketing Strategy In 2024

The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At Orbit Interactive, we understand the significance of a robust digital marketing strategy, and in this blog, we’ll outline ten compelling reasons why you need one in 2024.

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