#Strategy related marketing articles

How digital marketing can be empowered to create more personalised experiences

Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.

Perform[cb] Enhances Digital Marketing Sphere with Strategic AdCommunal Acquisition

Perform[cb] announces the acquisition of AdCommunal, aiming to enrich marketing strategies with rewarded advertising. This marks a strategic expansion in the digital marketing landscape.

Digital Marketing Strategies

Greetings! Today, we're about to embark on a digital adventure, exploring the enchanting realm of Digital Marketing Strategies. Get ready to witness the magic unfold!

Unspam Helps Pull Insights to Enhance Email Marketing Efforts

Navigating the complexities of email marketing amidst fierce competition and an ever-evolving landscape can be a challenge. Unspam emerges as a solution leveraging AI to provide valuable marketing insights and streamline email delivery.

5 Benefits of Email Marketing in 2024

Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Earth Media Unveils a New Chapter in Digital Marketing and E-commerce

Digital

Blue Interactive Agency Expands Its Services to South Florida's Hispanic Business Community

The top digital marketing agency in Florida is reaching out to the Hispanic-owned and operated businesses of the state to offer its unique services and bilingual approach

SHR Group Launches Digital Marketing Academy For Co-Operation Ireland

Digital Marketing

The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]

However, in this post, we’re going beyond the quadrant placements to look at the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between the impact of a trend and its adoption, and more.

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

With Continued Weakness In Ad Market, Cumulus Focuses On Growing Digital Businesses.

Digital continued to be Cumulus Media’s growth driver in fourth quarter 2023, albeit at a slower pace (+5%) than before. Along with making up 18% of total company revenue in the quarter, digital is also stimulating more over-the-air ad business, CEO Mary Berner said Tuesday.

AI SEO is Revolutionizing Search Rankings and Making Billions for eCommerce

Landscape of digital marketing, the integration of Artificial Intelligence (AI) into Search Engine Optimization (SEO)

Alera Health Wins Big at Healthcare Digital Marketing Awards

Alera Health garnered three major wins at the 4th annual Healthcare Digital Marketing Awards.

Personalize Your Digital Marketing in 2024 - The Mindhack Part 2

Target every channel. Leverage customer data, responsibly. Embrace the power of AI.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

Recent Trends In Digital Marketing Strategies

The world of digital marketing is growing rapidly and new marketing strategies are being developed.

Keever SEO Launches Online Reputation Management for Elite Clients

Keever SEO has announced the expansion of its services to include online reputation management and crisis management, tailored for high-profile and high-net-worth individuals.

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