Table of Contents
Introduction
1. The Growth of Email Marketing Over the Years
2. Three ways to integrate AI into email marketing campaigns
2.1. Enhanced Personalization and Segmentation
2.2. Offer Customer Support with Chatbots
2.3. Offering Customized Promotions
Final Thoughts
Introduction
Email marketing is considered an integral part of any marketing strategy for generating high-quality leads and good conversion rates; making it an effective communication channel for B2B marketers.
However, with the ever-evolving digital landscape, traditional digital marketing strategies are becoming obsolete as email marketing joins hands with artificial intelligence (AI) to enhance personalized messages, retargeting, and market segmentation.
According to research, 69% of marketers who opt for email marketing in their marketing strategies have better connections with their audience, build relationships, and drive conversions.
This exclusive MarTech Cube article focuses on how email marketing when combined with artificial intelligence, can change your B2B businesses through predictions and provides recommendations that will help you create better marketing strategies.
1. The Growth of Email Marketing Over the Years
Email has been the oldest technological channel to interact with clients, and as of 2024, the market is gradually growing and is estimated to grow by nearly $18 billion by 2027.
The new B2B digital marketing uses the latest technologies that coincide with the development of machine learning (ML) algorithms, allowing the new email marketing software to learn from historical data and determine future outcomes. This innovation empowers B2B marketers to sophisticate and craft personalized companies through predictive analysis and by showing them customer engagement patterns such as open rates, click-through rates, and conversion rates.
B2B businesses leverage AI-powered software and tools to segment audiences, optimize email sending time, and automate A/B testing, which eventually helps in improving campaign performance and increasing customer engagement.
2. Three ways to integrate AI into email marketing campaigns
In this digital era, all thanks to AI, sending personalized emails is now easier than ever, as integrating this technology into email marketing campaigns helps B2B marketers create better content marketing strategies, increase engagement, and optimize their marketing campaigns for better results.
2.1. Enhanced Personalization and Segmentation
It can be a challenging task for B2B marketers, to create compelling and relevant email content that resonates with their audience, but AI allows you to create smarter, more effective, and more creative email copies by personalizing each email according to every recipient’s needs and preferences. Additionally, marketers can take advantage of using A/B testing to compare various versions of a single email to see what works best for them and their audience.
2.2. Offer Customer Support with Chatbots
AI offers marketers innovative automated customer support to their subscribers through chatbots, allowing them to answer the questions that are frequently fielded by their customers. Using chatbots in email marketing also reduces the marketing costs of hiring email communicators, as the AI tool itself sends the emails automatically and initiates the initial conversation, which can be further built up by B2B marketers or sales professionals.
2.3. Offering Customized Promotions
Presenting special deals via email is a terrific method to get clients’ attention, get them to sign up for marketers’ lists, and boost revenue. With AI in the picture, B2B marketers and sales teams can tweak the promotions of each customer and offer the best offer for each. You can also offer freebies for promotions, and personalized discounts equal personalized returns that are substantially higher.
Final Thoughts
We are pretty much aware of the way marketing was done 20 years ago, and with this digital transformation, B2B businesses need robust business strategies that are compatible with artificial intelligence. AI technology has the potential to provide a flawless experience to their customers with data-driven insights that will help in developing personalized experiences. So marketers must get their digital marketing strategies ready before implementing AI technologies for greater results.
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