#CRM related marketing articles

How digital marketing can be empowered to create more personalised experiences

Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.

Spring Cleaning: Five Tips for Effective eMarketing & List Management

To help improve eMarketing list management processes and procedures, here are five tips and best practices we recommend to our clients:

Three Case Studies in Integrating Contact Management with Segmented Email Marketing

In marketing, we talk about segmentation. We talk about contact management. We don’t often talk about how important it is to use the two together. Heidi Tolliver-Walker documents three examples that showcase just how powerful the transition from a nonintegrated to an integrated solution can be.

8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

EngageBay Review

In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.

Salesforce Einstein Copilot Brings New Reasoning And Actions To Enterprise Generative Ai

It’s one thing to have a basic chatbot that can provide answers to simple questions, but it’s quite another to have a fully generative AI-powered platform that can actually perform actions.

A Scoop On Digital Marketing Services

To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.

How to Rebuild Trust After E-Commerce Blunders

One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts.

MDS Brand Offers New Digital Marketing Tools

The company’s customizable web-design services include an AI content creation tool, customer relations software and a boat configurator.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps

Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!