#Consumer related marketing articles

Transformative Impact of AI, ML in Digital Marketing

Embrace the transformative power of AI and ML in digital marketing. Author Nikita Vora highlights the imperative for continuous learning to thrive in this dynamic landscape.

3 ways to target your PPC competitors’ audience

Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients.

How Gen AI is changing customer support through email

Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan.

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.

Celebrating The Best In Email Marketing

The Forward Awards recognize cutting-edge email marketing campaigns from around the world.

ClickReady Marketing Unveils New and Competitive Digital Marketing Pricing Plans to Boost Business Growth

ClickReady Marketing, a pioneer in the digital marketing industry known for its comprehensive and results-driven strategies, proudly announces the launch of its new digital marketing pricing plans and offers. Tailored to meet the diverse needs of businesses across various sectors, these revamped plans underline ClickReady's commitment to affordability, transparency, and superior service quality.

Springthrough Partners with Bridgeline to Power Search

Bridgeline Digital, Inc. (NASDAQ: BLIN), A global leader in AI-powered marketing technology, announces its partnership with Springthrough Agency to leverage Bridgeline’s HawkSearch AI technology to grow revenue for eCommerce websites on the Sitefinity platform.

Airbnb dominates in search sentiment report

The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.

7 Free Digital Marketing Tools Every Small Business Can Use

These free digital marketing tools boost your visibility at no cost to your bottom line.

Tai Software and Front Partnering to Revolutionize Freight Broker Operations with AI and Email Automation

HUNTINGTON BEACH, Calif. and SAN FRANCISCO, April 17, 2024 (GLOBE NEWSWIRE) -- Tai Software (Tai), the leading transportation management system (TMS) for freight brokers, and Front, a modern customer service platform that streamlines shipper, broker, and carrier communication, today announced an integration set to transform freight broker operations through advanced artificial intelligence (AI) and email automation capabilities. The integration will significantly elevate the productivity of freight brokers and third-party logistics providers (3PLs) by automating critical but time-consuming tasks.

HubSpot launches new genAI-powered Content Hub

HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.

How to adapt your marketing for the new era of data analytics

Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.

7 steps to creating an audience-based B2B marketing plan

Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting prospects.

The marketer's playbook: Tackling 2024's top email marketing obstacles

Sponsored: Learn about the email marketing challenges and ways to overcome them

MDS Brand Offers New Digital Marketing Tools

The company’s customizable web-design services include an AI content creation tool, customer relations software and a boat configurator.

Herman's Media Named "Best Digital Marketing Agency in the Southwest of 2024"

Herman's Media claims top honors as 2024's Best Digital Marketing Agency in the Southwest, setting new standards in digital marketing excellence.

Crafting exceptional customer experiences with AI and agile: A 5-step guide

Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.

Wowtickets.com collaborates with Orion Digital to enhance performance marketing

Orion Digital is expected to enhance online presence, market penetration, and drive customer engagement for wowtickets.com

It’s time to turbocharge our path to email innovation

Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.

Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses

WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.

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