#Data related marketing articles

Transformative Impact of AI, ML in Digital Marketing

Embrace the transformative power of AI and ML in digital marketing. Author Nikita Vora highlights the imperative for continuous learning to thrive in this dynamic landscape.

Industry Leader CTS Technology Solutions Sets Standard for Email Authentication & Security Services

Empowering Businesses with Multi-Layered Defense for Advanced Email Security

Web Marketing Checklist: 42 Tactics for Traffic and Sales

Businesses looking for more traffic and sales turn to marketing. This checklist of potent marketing tactics is a starting point for success.

AI enhances SEO strategies, reshaping digital marketing

AI’s significant impact on SEO strategies

ZeroBounce invites email users to declutter their inboxes and start anew in celebration of Email Day (April 23).

Email validation and deliverability company ZeroBounce launches The InboxZero Challenge, an initiative aimed at inspiring email users to declutter their inboxes and improve their productivity. ZeroBounce kicks off the challenge ahead of Email Day, a global holiday observed yearly on April 23, and offers $25 Amazon gift cards to the first 23 participants.

Salesforce Einstein Copilot Brings New Reasoning And Actions To Enterprise Generative Ai

It’s one thing to have a basic chatbot that can provide answers to simple questions, but it’s quite another to have a fully generative AI-powered platform that can actually perform actions.

Airbnb dominates in search sentiment report

The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.

Everlytic launches new playbook for email marketing success

New year, same email marketing stats? Everlytic has launched a guide to remedy this.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

How to adapt your marketing for the new era of data analytics

Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.

How AI Generates Irresistible, Tailored Bank Marketing Messages

Generative AI is a powerful tool banks can use for personalized marketing at scale, adding more efficiency to traditional methods and creating more persuasive content. However, taking a strategic human-centered approach, prioritizing data quality and ethical use is critical.

Artificial Intelligence Transforms Content Creation and Digital Marketing

The ever-evolving landscape of digital marketing is seeing a paradigm shift with Artificial Intelligence (AI) at the helm

QR TIGER Unveils 2024's Digital Marketing Trends

We’re here to talk about AI, the buzz of new social media platforms, SEO trends, some of the best QR code generator advancements, and the delicate dance with data privacy.

Dieselmatic bolsters marketing capabilities with email feature

Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.

Retail media spend up 12% in 2023 as digital landscape shifts

Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.

Crafting exceptional customer experiences with AI and agile: A 5-step guide

Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.

5 web browsers you should use instead of Google Chrome or Edge

Google Chrome and Microsoft Edge dominate the world of web browsers, but they’re not for everyone. Whether you want a browser that better respects your privacy or need an app that does things a little bit differently, you don’t have to stick to the usual suspects.

Salesforce Bolsters Slack AI With Smart Recaps, More Languages

The new features build on the native AI smarts – collectively dubbed Slack AI – announced in February and provide users with easy-to-digest recaps to stay on top of their day-to-day work interactions.

Google Discover optimization: A complete guide

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