Transformative Impact of AI, ML in Digital Marketing
Embrace the transformative power of AI and ML in digital marketing. Author Nikita Vora highlights the imperative for continuous learning to thrive in this dynamic landscape.
How to align processes to drive martech utilization
Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack.
Omnicom’s bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce, retail.
Web Marketing Checklist: 42 Tactics for Traffic and Sales
Businesses looking for more traffic and sales turn to marketing. This checklist of potent marketing tactics is a starting point for success.
Amazon launches an unlimited grocery delivery subscription
EBT customers can subscribe for half the cost and without Prime memberships.
Salesforce Einstein Copilot Brings New Reasoning And Actions To Enterprise Generative Ai
It’s one thing to have a basic chatbot that can provide answers to simple questions, but it’s quite another to have a fully generative AI-powered platform that can actually perform actions.
Search Influence, SEO and Digital Marketing Agency, Earns 2024 Google Premier Partner Status
Search Influence earned 2024 Google Premier Partner status, for the ninth year in a row, reaffirming the SEO and digital marketing agency’s position as a leading force in the digital advertising space. Each year, Search Influence must demonstrate that they deserve to remain in the top 3% participating agencies in the United States that embody the highest level of client excellence.
Saks seeks to carve out luxury niche in retail media with network launch
The e-commerce company claims to be among the first in the category to tap into the fast-growing digital advertising space.
Springthrough Partners with Bridgeline to Power Search
Bridgeline Digital, Inc. (NASDAQ: BLIN), A global leader in AI-powered marketing technology, announces its partnership with Springthrough Agency to leverage Bridgeline’s HawkSearch AI technology to grow revenue for eCommerce websites on the Sitefinity platform.
23 Welcome Email Subject Lines for Your New Subscribers
Learn how to create compelling welcome email subject lines to improve your email open rates. The Ascent covers several welcome email subject lines for your new subscribers.
Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
Generative AI and progress on YouTube Shorts monetization were discussion points during the tech giant’s Q1 earnings call.
BESPOKE APPOINTS TWO NEW DIGITAL MARKETING STRATEGISTS
Digital marketing agency Bespoke has appointed two new digital marketing strategists based at its Strawberry Fields offices in Chorley.
LinkedIn advertising: A comprehensive guide
Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.
Microsoft Phi-3; Tiny Language Model, Huge Implications For Enterprise AI Adoption
Microsoft announced the release of Phi-3 today, a powerful 3 billion parameter language model that delivers advanced reasoning capabilities similar to much larger models at a significantly lower cost. Developed by Microsoft Research, the new model will be available on the company’s Azure AI platform, allowing businesses to leverage state-of-the-art natural language processing and reasoning for various applications.
How to adapt your marketing for the new era of data analytics
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Intel Reports 9 Percent YoY Q1 Growth Driven By Computing, AI And Edge Products
The company today reported first-quarter revenue of $12.7 billion, up 9% year over year (YoY). It is forecasting second-quarter 2024 revenue to be $12.5 to $13.5 billion.
Why Meta’s costly AI vision looks more compelling than the metaverse
Ad pricing and impressions grew healthily in Q1, but CEO Mark Zuckerberg focused on longer-term technology bets.
Crafting exceptional customer experiences with AI and agile: A 5-step guide
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.
Reddit introduces Dynamic Product Ads
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.
GlobalB2BEmails.com Emerges as the Premier Alternative to Apollo.io for Streamlined B2B Email Extraction
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