Omnicom’s bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce, retail.
Amazon launches an unlimited grocery delivery subscription
EBT customers can subscribe for half the cost and without Prime memberships.
How Gen AI is changing customer support through email
Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan.
Why JCPenney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.
Saks seeks to carve out luxury niche in retail media with network launch
The e-commerce company claims to be among the first in the category to tap into the fast-growing digital advertising space.
Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
7 Free Digital Marketing Tools Every Small Business Can Use
These free digital marketing tools boost your visibility at no cost to your bottom line.
Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited
The future of communication is undoubtedly digital’
Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited
The future of communication is undoubtedly digital’
Retail media spend up 12% in 2023 as digital landscape shifts
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19