Why JCPenney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.
SAS INSTITUTE: From data custodians to AI innovators: The evolution of digital marketing
Analytics software provider SAS Institute Inc. is working with its customer base to navigate a new marketing world where the rise of generative artificial intelligence has created a whirlwind of change, while some elements remain unaffected.
Celebrating The Best In Email Marketing
The Forward Awards recognize cutting-edge email marketing campaigns from around the world.
Trellix Recognized as Industry’s Best Email Security
SE Labs names Trellix the winner of this year’s Best Email Security Service Award for comprehensive email protection against advanced threats
5 Steps To Make Content Marketing Your Top Channel
Here are five steps to help you plan and execute a content marketing strategy that delivers maximum ROI without unnecessary investments.
iPhone 16: news, rumored price, release date, and more
We’re a few months removed from the launch of the iPhone 15 and iPhone 15 Pro, so you know what that means: iPhone 16 rumors are in full force. Talk is heating up about everything from design leaks and rumored specs to camera changes and more. We’re expecting some bigger changes with the iPhone 16 than we got with the iPhone 15, so we’ve rounded up all the major rumors and reports here for you. Let’s dig in.
Bizualized Establishes Strategic Partnership with DesignRush to Earn Recognition as a Top Digital Marketing Company
With this strategic partnership, Bizualized aims to further elevate the standards of digital marketing in Florida and beyond. By leveraging DesignRush's platform and their own expertise, Bizualized is poised to empower businesses with cutting-edge strategies and transformative results.
Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
7 Free Digital Marketing Tools Every Small Business Can Use
These free digital marketing tools boost your visibility at no cost to your bottom line.
Meta’s ChatGPT killer is taking over your favorite apps
The AI hype is in full swing right now, transcending form factor boundaries with mixed success. But for the most part, the situation has been a pricey endeavor for users willing to tap into its full potential. Earlier today, Meta AI made its grand debut, drawing power from the Llama 3 model. It’s free (for now) and it could well be one of the first truly mass-market AI products.
Maven Collective Marketing Triumphs with the Netty Award for Excellence in Digital Marketing
Maven Collective Marketing has been distinguished with the Netty Award for Best SEO & Content Strategy, affirming its status as a leader in digital marketing innovation. The Netty Awards, known for spotlighting the pinnacle of digital achievements, has recognized Maven Collective's dedication to crafting forward-thinking digital marketing strategies that drive real-world outcomes for their clients.
How to survive the search results when you’re using AI tools for content
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.
How AI Generates Irresistible, Tailored Bank Marketing Messages
Generative AI is a powerful tool banks can use for personalized marketing at scale, adding more efficiency to traditional methods and creating more persuasive content. However, taking a strategic human-centered approach, prioritizing data quality and ethical use is critical.
Artificial Intelligence Transforms Content Creation and Digital Marketing
The ever-evolving landscape of digital marketing is seeing a paradigm shift with Artificial Intelligence (AI) at the helm
Salesforce Bolsters Slack AI With Smart Recaps, More Languages
The new features build on the native AI smarts – collectively dubbed Slack AI – announced in February and provide users with easy-to-digest recaps to stay on top of their day-to-day work interactions.
7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
Wowtickets.com collaborates with Orion Digital to enhance performance marketing
Orion Digital is expected to enhance online presence, market penetration, and drive customer engagement for wowtickets.com
It’s time to turbocharge our path to email innovation
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.