BayEngage from TargetBay: An effective mailchimp alternative

BayEngage is an email marketing software from TargetBay; a SaaS company focused on customer experience and engagement. They first introduced BayEngage in the market in 2016, and since then, it has broken so many ceilings. Right now, BayEngage has helped over 4000 online stores to scale their business.

BayEngage, as an email marketing software, has a straightforward user interface unlike any other. It is built to improve the user experience for both beginner and pro email marketers without complicating it with over-the-top design elements. It has over 380 email templates covering almost every customer journey phase. These templates have a drag and drop editor that makes it easy to customize them. They are responsive and help you improve open rates and lessen spam complaints. Responsive email templates are crucial because you can risk getting marked as spam if your email is not mobile-friendly.

In addition to being user-friendly and responsive, BayEngage’s email automation makes it easy to schedule emails at the right time to the right people. You can make use of the email templates with pre-written copies and set them to be triggered whenever your audience takes a particular action. This not only improves your interaction with your audience but also decreases the amount of time and effort to send emails.

And before sending those emails, take advantage of BayEngage’s segmentation. You can send highly targeted emails by segmenting your audience based on their online behavior, purchase history, activity, age, gender, and other criteria. Segmenting is the key to running a successful campaign as it allows you to send personalized emails that customers want to read.

Not only that, BayEngage has a pop-up creator, a coupon builder, and also SMS marketing. It’s more than just email marketing, and it provides you with everything you need to rev up your online store’s marketing.

Using the pop-up creator, you can increase your email leads and nudge website visitors with exit-intent pop-ups. And with the coupon builder, you can add coupon codes to your emails to improve sales and nurture existing customers by giving them special offers. The SMS marketing feature will help you engage with your audience even when they are offline. BayEngage is a complete tool that helps your brand stay on top of people’s heads without being too intrusive!

Besides, the BayEngage team takes email deliverability very seriously. According to Mr. Pon Pandiyan, CEO of TargetBay, “We have a dedicated team to help our clients in improving their email deliverability. What’s the point in running email campaigns if it doesn’t end up in the primary inbox? With the new iOS updates, it has become challenging to improve deliverability, and that’s why we have come up with this system to give an extra pair of hands to our clients!”

Coupled with all these excellent features, BayEngage offers precise and detailed reports on the performance of email campaigns. It gives metrics on open rates, click-through rates, soft bounce rates, hard bounce rates, abandoned cart rates, spam complaint rates, conversion rates, and unsubscribe rates.

All of these have made BayEngage one of the top Mailchimp alternatives. Mailchimp has been quite successful for a decade now, but people have started second-guessing. If there are cheaper and more affordable email marketing software available like BayEngage, why go for the expensive and ineffective ones?