GetResponse Review 2024: Features, Pros & Cons

• GetResponse is one of the oldest email marketing platforms of its kind as it launched in 1998 as a newsletter tool.
• It is designed to make email marketing easier, helping businesses more effectively convert contacts into customers.
• The experts at Forbes Advisor rank GetResponse as one of the best email marketing services—particularly for small to medium-sized businesses.
• In addition to email marketing, it also offers a website and landing page builder, live chat, webinars and a paid ads creator.

Pros

The pros of GetResponse include its free forever plan for up to 500 contacts—the same as Mailchimp, which is one of the other few platforms that offers a free forever plan—its user-friendly visual email editor and unlimited email sends on all paid plans. Additionally, its tiered pricing is competitively priced and lower than many of its leading competitors, making it one of the more affordable email marketing platforms to scale with.

Cons

The downsides of GetResponse are that automations are very limited on its entry-level and mid-tier plans and worse, its automation builder is very antiquated. So, not only does it require a bit of a learning curve, it’s simply not very user-friendly. On top of that, it’s very expensive for e-commerce tools and features, so it’s not likely a good choice for online sellers.

GetResponse is a SaaS platform that is designed to help make it easier to generate leads and convert leads into customers online—without any coding knowledge or experience. It offers users the ability to create various lead generation tools, such as pop-ups, forms and landing pages, and it has a user-friendly email builder where users first select a template and customize it using the visual email editor. Certain plans offer email triggers and automations, giving users the ability to set up email campaigns that deploy automatically based on predetermined times or behaviors, such as placing an order or whether or not they opened a previous email.

The core features of GetResponse center around making email marketing and building newsletters easy. It offers a large gallery of pre-built email and newsletter templates, a very beginner (and code-free) visual editor, numerous automations and some lead generation tools such as a website builder.

Emails and Newsletters

The main feature of GetResponse is its email and newsletter builder. It makes the process very easy as it walks users through every step of the process on a single page. This includes everything from selecting a recipient list, a sender, the subject line, the body of the email and settings such as send time (e.g., send now or schedule for later), click tracking, e-commerce tracking and link tracking via Google Analytics.

Templates

GetResponse has 100-plus pre-built templates that users can choose from. Templates are categorized by email type, such as welcome emails, holidays, promotions and more. Its templates are very modern and feel high-quality—more so than many of its competitors. Additionally, it also enables users to create their own templates, design in HTML or even update an old design—which could be very helpful for users as it saves time and makes the design process simple.

Visual Editor

One of the best aspects of GetResponse is just how simple its visual email editor is. It is a “What You See Is What You Get” (WYSIWYG) editor, so changes are shown in real time, eliminating any confusion as to how it will appear to recipients. And while this is true of most of the top email marketing platforms, what’s different about GetResponse is that it is far more simplistic and very intuitive. It has very little clutter, making it easy to navigate and everything works as you would expect it to, which is nice and not always the case.

Automations

One downfall of GetResponse is that while it offers a vast number of automations, including a library of pre-built automated workflows, its workflow builder is not very intuitive. In fact, it looks very dated and involves a bit of a learning curve. Due to this, users who are looking for a very beginner-friendly email marketing platform where they can build out complex automations easily will likely find other platforms to be more suitable.

Website Builder

GetResponse has a fairly little-known website builder that rivals many of the most popular website builders for basic business websites. Granted, it does not offer as many templates as other website builders, though it does offer a solid selection—all of which are very easy to customize using its code-free site editor.

GetResponse stands out for its ease of use for building basic newsletters and email marketing campaigns. It’s very simplistic, from its minimalistic user dashboard to its single-page email builder. Users do not need to have any coding knowledge or previous email design experience to build a professional-quality campaign. Another feature that sets GetResponse apart from the competition is that all of its paid plans include unlimited monthly email sends, making it a good choice for high-volume senders.

-	Free	Email Marketing	Marketing Automation	Ecommerce Marketing
Price for 1,000 Contacts (Billed Annually)	$0 per month (500 contacts)	$15.60 per month	$48.40 per month	$97.60 per month
Price for 2,500 Contacts (Billed Annually)	N/A	$23.80 per month	$56.60 per month	$114 per month
Price for 5,000 Contacts (Billed Annually)	N/A	$44.30 per month	$77.90 per month	$138.60 per month
Price for 10,000 Contacts (Billed Annually)	N/A	$64.80 per month	$93.50 per month	$163.20 per month
Price for 25,000 Contacts (Billed Annually)	N/A	$142.70 per month	$176.30 per month	$245.20 per month
Price for 50,000 Contacts (Billed Annually)	N/A	$245.20 per month	$294.40 per month	$364.10 per month
Monthly Email Sends	2,500	Unlimited	Unlimited	Unlimited
Visual Email Editor	Yes	Yes	Yes	Yes
Basic Audience Segmentation	No	Yes	Yes	Yes
A/B Testing	No	Yes	Yes	Yes
Email Scheduling	No	Yes	Yes	Yes
Autoresponders	No	Yes	Yes	Yes
Drip Campaigns	No	No	Yes	Yes
Abandoned Cart Trigger	No	No	No	Yes
E-Commerce Audience Segmentation	No	No	No	Yes
SMS Marketing	No	No	No	No

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Free Plan

GetResponse offers a free forever plan for up to 500 contacts and 2,500 emails per month. It includes access to its template library and visual email editor; however, the free plan is very limited in terms of triggers and automations. It’s a good plan for those who want to test out GetResponse before opting for a paid plan, or for very small businesses that are planning to deploy the occasional email marketing campaign—as opposed to those that depend heavily on it as a key element in their marketing mix.

Email Marketing Plan

The Email Marketing plan is its entry-level premium plan. Pricing is tiered and increases based on the number of contacts a user has. However, it starts at $15.60 per month with annual billing for up to 1,000 contacts. The plan includes unlimited monthly email sends, access to its email and workflow templates, many automations and the ability to segment audiences. While it lacks more advanced automations and e-commerce-related features, it does offer the bulk of what the average small business would need to easily build out and manage email campaigns.

Marketing Automation Plan

The mid-tier Marketing Automation plan jumps up to $48.40 per month with annual billing for up to 1,000 contacts and increases to $294.40 per month for up to 50,000 contacts and unlimited monthly email sends. It expands upon the Email Marketing plan with additional automations and drip campaigns to help users further build out robust email marketing campaigns that deploy automatically. It’s a good plan for businesses that have outgrown the Email Marketing plan. However, along with the Email Marketing plan, the Marketing Automation plan still offers a lot to be desired for online sellers.

Ecommerce Marketing Plan

The Ecommerce Marketing plan starts at $97.60 per month with annual billing for up to 1,000 contacts and increases based on the number of contacts a user has (e.g., $364.10 per month for up to 50,000 contacts). As the name suggests, it is GetResponse’s plan that is geared toward the needs of e-commerce businesses. For example, it includes abandoned cart triggers, audience segmentation based on e-commerce behaviors, automated order confirmation emails, promo codes and more.

While it’s fairly robust, it is also more expensive than many of its competitors for the same features. And depending on which content management system (CMS) your online store is built with, it may already come with some of these features, such as the ability to automate order confirmations or abandoned cart recovery.

To get set up with GetResponse, simply navigate to the GetResponse website and either sign up for its free forever plan or sign up for a 30-day free trial of one of its paid plans. Its sign-up form is very short, and includes just three fields: your full name, your email address and a password. From there, GetResponse sends you an email where you can activate your new account. However, it then requires users to input more information before they can access their user dashboard.

Once in the user dashboard, it is organized differently from most email marketing platforms. This could be advantageous for those who have never used an email marketing platform before as it’s very simplistic. However, since it’s structured differently from most, it can feel a bit foreign and requires a small learning curve to familiarize yourself with where everything is.

On one hand, GetResponse makes building emails, newsletters, websites, landing pages and webinars easy. However, on the other hand, GetResponse falls flat when it comes to building out automated workflows for drip email campaigns. In fact, its workflow builder does not even look like it would be part of GetResponse as it is very outdated and feels very clunky.

Along with most platforms of its kind, GetResponse gives users the ability to enable two-factor authentication for an added layer of security. It also gives users the option to add “trusted devices” so that they can bypass two-factor authentication from their standard work device. On the other hand, it is lacking the ability to create user roles and permissions. This is a key feature for businesses that have teams managing their email marketing efforts.

Customer support is available via phone, live chat, email and support tickets. However, 24/7 support is only available by live chat and email. In general, users tend to find its support helpful in mitigating their issues. However, some users report that more complicated issues could be resolved more quickly as it can take a good deal of time for support to fix a problem.

-	GetResponse	Moosend	Constant Contact	Mailchimp
Rating
Free Plan	Free for up to 500 contacts	Not available	Not available	Free for up to 500 contacts
Starting Price for up to 500 Contacts	$0	$7 per month (billed annually)	$12 per month	$13 per month
Starting Price for up to 1,000 Contacts	$15.60 per month	$13 per month	$30 per month	$26.50 per month
Starting Price for up to 2,500 Contacts	$23.80 per month	$26 per month (up to 3,000 contacts)	$50 per month	$45 per month
Starting Price for up to 5,000 Contacts	$44.30 per month	$38 per month	$80 per month	$75 per month
Starting Price for up to 10,000 Contacts	$64.80 per month	$70 per month	$120 per month	$110 per month
Starting Price for up to 25,000 Contacts	$142.70 per month	$128 per month	$280 per month	$270 per month
Free Trial	30 days	30 days	60 days	One month
Unlimited Email Sends	Yes, with all paid plans	Yes	No	Yes, with the Premium plan
Pre-Built Email Templates	Yes	Yes	Yes	Yes
Automations	Yes, on paid plans	Yes	Yes	Yes
A/B Testing	Yes	Yes	Yes	Yes, with paid plans
Integrations	120-plus	100-plus	5,000-plus	300-plus
Abandoned Cart Emails	Yes	Yes	Yes, by syncing with Shopify	Yes
Dynamic Segmentation	Yes	Yes	Yes	Yes
Customer Support Channels	Live chat, email, support tickets and phone	Email and live chat	Phone and live chat	Chat or email
24/7 Support	Yes, via live chat and email	No	No	Yes, chat only
Learn More	On GetResponse’s Website	—	On Constant Contact’s Website	—
Read Reviews	–	—	Read Constant Contact review	Read Mailchimp review

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GetResponse vs. Moosend

Moosend and GetResponse are two very similar email marketing platforms in terms of both price and feature set. While Moosend does not offer a free forever plan like GetResponse, its tiered plans and pricing are very comparable—especially when you consider the features included. For example, both offer unlimited email sends per month, a built-in landing page builder and offer pre-built automations and workflows. However, where the two differ is that we find Moosend to be more intuitive and thus more user-friendly—especially for building out automated drip campaigns.

GetResponse vs. Constant Contact

Constant Contact is one of the biggest names in the email marketing industry and while the majority of its plans cost nearly double that of GetResponse, it is an instance of you get what you pay for. This is because Constant Contact is far more robust in terms of its triggers and automations, workflows and lead generation tools. It also boasts over 5,000 integrations, making GetResponse’s roster of 120-plus integrations look quite measly. What this means for users is that Constant Contact is far more versatile and flexible than GetResponse, making it a good choice for businesses that depend heavily on email marketing—as opposed to those looking to deploy the occasional campaign at an affordable price.

GetResponse vs. Mailchimp

Mailchimp is one of the most beginner-friendly email marketing platforms on the market, and while GetResponse makes building out newsletters and emails easy, it does not do a great job of making the process of building out drip campaigns easy. Granted, its superior user experience does involve a higher price point. However, it may be well worth it for those who are looking to build more advanced campaigns, but do not want to invest the time into a platform that involves a bit of a learning curve.

GetResponse is best for email marketing beginners who are looking for an affordable way of building basic emails and newsletters. It could also be a good value for businesses that send a high number of emails per month as all paid plans include unlimited email sends per month.

GetResponse has a number of selling points, such as competitively priced plans that are a fraction of the price of many leading competitors, unlimited email sends per month and a built-in website and landing page builder to help businesses easily and affordably build awareness and generate leads. However, it’s not the most versatile platform on the market and its automation builder leaves a lot to be desired.