By 2020, the number of email users is projected to grow to 254.7 million. According to the Data and Marketing Association, 54% of marketers stated that increasing engagements...
What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.
Combining email marketing with live chat can bump your conversion rates and improve the overall customer experience.
Email marketing is still a profitable campaign if you know what you're doing.
For email marketing to be successful, you must first build a solid list of emails.
New research suggests this knowledge gap is real.
The difference in email’s reported performance may have something to do with execution.
The email signature can be a powerful marketing tool.
Here are the new requirements that businesses need to be most aware of.
6 simple changes brands can make to improve their email activities
It’s been said often that whoever has the best email list wins.
Brands explore increasingly sophisticated ways to reach consumers and drive ROI.
Changes it brings will impact the way we do business around the world.
Timing factors that may have a direct impact on your campaign’s success
Forget about what you want, and focus on what your prospects want.
Loyal subscribers will help you get to the top.
Should retailers try and appeal to Gen Y with email marketing or social media marketing?
Here are three critical steps for successfully navigating GDPR.
Surprising and delighting customers can make a lasting impression.
