Email marketing serves a number of purposes, integrating multiple separate marketing channels and funneling your audience into one place.
Business growth is directly proportional to profits recorded. Traditional marketing approaches are fading away. However, you can now count on current digital marketing methods for your business to gain traction.
Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa.
Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox.
Inbound marketing focuses on drawing the attention of potential customers to a brand or product.
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends.
With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist Scott Heimes discusses ways to increase your open and delivery rates.
Your curiosity, and your inner entrepreneur, tell you..It. Is. Time. You’re ready to embrace the most effective marketing channel known to brands. Email Marketing.
This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in email marketing! Want a sneak peek into the content?
Are the customers and leads on your company mailing list actually reading your emails?
Email is still an important part of digital marketing, even when critics say it’s dead.
Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to.
Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.
Get the 2017 B2B and B2C Email Marketing Calendar Today!