Use our FREE RATING TOOL to Evaluate your Subject Line.

Rule NO. 2


Using words like "private" or "secret" convey exclusivity and positively impact response rates

5 Simple Social Media Strategies to Build Your Email List

Social media continues to evolve into a fundamental tool for most business owners. If you aren't leveraging certain social media platforms in your marketing, then you are missing out on an opportunity to build your email list.

Holiday Email Marketing: 3 Ways to Save Time

The busy holiday season is heating up. With it come increased marketing duties, such as creating and executing email campaigns, which take time.

Rule NO. 41


Using words like new in your subject line will positively impact response rates

Email isn't going anywhere — here's the smartest way to use it

Over the last 20 years, business communication has evolved rapidly.

Why Dynamic Content Will Deliver for the Marketing Industry

In recent years, a number of so-called game changers have hit our industry. Automation, retargeting, social influencers -- these are just a few to have laid claim on the title of "The Next Big Thing" in marketing. Today, dynamic content is the new contender, and for good reason.

9 Reasons Small Businesses Shouldn't Use A Personal Email Account To Do Their Email Marketing

If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts.

What effect could wearables have on email marketing?

While marketing departments are still heavily engrossed in formulating strategies for conquering mobile users, another hyped-up and disruptive technology is here to make their tasks even more challenging. Yes, we are talking about wearable devices.

Email Marketing A Top B2B Lead Generation Tool

Email marketing is the fourth most effective and second most common B2B lead-generation tool, according to a B2B Lead Generation Trend Report released Tuesday.

10 Things That Will Improve Your Prospect Email Campaign Results

It goes without saying that no silver bullet exists in the world of email marketing.

Gmail Ads: What’s New (And Not New) With This Native Ad Type

Gmail Ads, formerly known as Gmail Sponsored Promotions, are now a standard part of the AdWords toolbox. Columnist Susan Waldes explains how they work so that you can start taking advantage of them.

Three Ways to Make Your Email Stand Out

Employees spend nearly one-fourth of their workday, on average, sorting through their email inbox, a study by McKinsey found.

Rule NO. 11


Use the word "new" in your subject line to pique interest

Worldata Email Marketing Calendar

Sign Up for the 2016 B2B and B2C Email Marketing Calendar Today!

How to Double Your Landing Page Conversion Rates

Recently, I’ve been reviewing several of our customers’ AdWords campaigns and suggesting areas for improvement.