Use our FREE RATING TOOL to Evaluate your Subject Line.

Rule NO. 12


Including "You" or "Your" in your subject line boosts response rate

Alive and Kicking: Why Email Marketing Is Still a Huge Tool for Business

Email is definitely NOT dead, nor will it be anytime soon. But before I elaborate, let me drop this one telling statistic: More than 200 million emails are sent out every minute of the day. It’s a number that proves email is still a heavily used communication platform for consumers, brands and enterprise marketers. alike. Despite the premature death announcements, here are three reasons why email marketing isn’t going anywhere.

Guess What's Missing from Your Holiday Email Strategy?

Think quick: What factor is most critical in achieving email opens? A perfectly penned subject line? Nope. A recognizable "from" name? ‘Fraid not. A great preheader? Really? There’s only one way your email marketing can be opened — and that’s if it’s actually received by subscribers. So give yourself a big pat on the back if you came up with deliverability.

Email Retargeting – The Next Generation of Email Marketing

Email marketing is one of the primary methods used for lead generation by business owners and can lead to incredibly good results. However, the key to success with every online marketing campaign, including sending targeted email blasts to your loyal subscribers, is personalization.

Rule NO. 2


Using words like "private" or "secret" convey exclusivity and positively impact response rates

Email Marketing Best Practices for Lead Generation

Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you'll want better quality ones. It's all part of doing business. If you want to try out the top technique for lead generation, or if you just want some new ideas for how to do your email lead generation better, keep reading. These are some of the best tactics around.

Stay Ahead of the Statistic: Avoid Declining Deliverability

Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers and increase conversions.

Email Cheat Sheet [Infographic]

By far, brands still prefer to communicate via email. In a recent survey, 77% of consumers said they prefer to receive permission-based marketing communications through email. Further, all age groups named email as their preferred source for communication. Below is some interesting data on taking your email strategy to the next level.

Wearable Technology: What Email Marketers Need to Know

Wearables, as they are often called, place limitations on both email design and metrics. More importantly though, they shift the way people interact with mobile email. Here's what email marketers need to know to prepare for wearable technology.

2015 Subject Line Checklist: 8 New Subject Line Best Practices's research team has tested the latest subject line best practices for marketers to use for email marketing to drive results. This report will assist in increasing and improving overall lead generation by the use of different subject line techniques.

Lessons from the Trenches on Responsive Email Design

You're a smart marketer. You've kept up on the latest trends and best practices. You already know that email marketing is one of the largest growing budget areas for marketing departments in 2015. And you also know that if your emails aren't responsive, you're missing out on a huge engagement opportunity.

How to Build a Killer Email Marketing Campaign

Content is important in email marketing, just as it is on a blog or website. Yet with email, the medium and the message have to be tightly bound. Any marketer can throw up a blog post, or hammer out a tweet with a hashtag. With email, you need to take a step back. Strategy and planning is essential if you don't want to end up on a blacklist. Here's how to approach it, in 8 bite-size steps.

How to Prepare Your Christmas Email Marketing Campaign

Christmas is coming, there we’ve said it! Whether you’re an early starter of Christmas preparations or usually leave it until the last minute, there’s one aspect of the festive season you can’t afford to ignore, preparing your Christmas email marketing campaign.

5 Ways Marketing Automation Drives Lead Generation

Marketing automation software can make you feel like you’re being pulled in a million different directions, but if you know the five essential elements to drive lead generation, you’re halfway there.

3 Key Strategies for Better Email Re-Engagement

How do you get inactive subscribers to hop back on board? Columnist Paul Ford offers some tips to improve your customer re-engagement levels.