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Understanding Email and Data Appends, for Marketing

Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones.

4 Ways to Win the Inbox in 2017

A new year means new opportunities to step up your email marketing strategy. Start planning now with these 4 tips from contributor Cynthia Price.

Individualization: Mobile Marketing’s Next Step

Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.

How To Develop A Strong 2017 Inbound Marketing Plan

With so many pieces to the inbound marketing puzzle, a brand can easily become overwhelm with the numerous tactics and techniques to generate exposure to their business.

10 Ways Digital Marketing Will Evolve in 2017

As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.

Increase B2B Sales By Integrating Email Marketing Strategies With Your CRM

If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations.

3 Ways to Convert Email-Obsessed Customers

Thanks to mobile phones, tablets and even smart watches, people can now access the internet 24/7 and from almost anywhere.

Five Bleeding-Edge Mobile Marketing Trends in 2017

Mobile marketing's awesome potential in 2017 is reinforced with reports like this one: research firm BIA/Kelsey predicts that U.S. mobile-ad spend will exceed $40 billion -- and the industry can expect that number to pass $65 billion by 2020.

7 Step Email Marketing Checkup for Retailers

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

7 Tips to Running a Successful Email Marketing Campaign

Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It's safe to say email is a tough game, but there are still ways to win.

How to Leverage Your Email Marketing

While some might disagree, I firmly believe that email marketing is still an important and effective facet of digital marketing.

Facebook Updates How Dynamic Ads Work

Facebook is changing how Dynamic Ads work. To help drive more sales, Facebook will show even more targeted product ads to users based on a recipe that includes their browsing activity, Facebook behavior, and demographics.

Why 2017 is the Year of Email Marketing (No Matter What Anybody Tells You)

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

Email Marketing in the Mobile Era

With so many pieces to the inbound marketing puzzle, a brand can easily become overwhelm with the numerous tactics and techniques to generate exposure to their business.

3 Reasons Your Email Isn't Driving Sales - And How to Fix It

Email marketing works – it’s one of the highest revenue generators for businesses among marketing channels.