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7 Ideas to Improve Brand Loyalty Through Email Marketing

Email marketing serves a number of purposes, integrating multiple separate marketing channels and funneling your audience into one place.

Effective Digital Marketing Approaches For Growing Your Business

Business growth is directly proportional to profits recorded. Traditional marketing approaches are fading away. However, you can now count on current digital marketing methods for your business to gain traction.

Brand Satisfaction Key to Email Subscriber Retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa.

Email Marketing Hacks: Read This Checklist Before Hitting Send

Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox.

Not Getting Enough Leads? Try Inbound Marketing

Inbound marketing focuses on drawing the attention of potential customers to a brand or product.

The Top Digital Channels for Generating B2B Leads

B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.

How Big Data Can Improve B2B Lead Gen

In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends.

6 Tips to Get Subscribers to Open Marketing Emails

With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist Scott Heimes discusses ways to increase your open and delivery rates.

Wait! Avoid These Mistakes or Fail at Email Marketing - Part 1

Your curiosity, and your inner entrepreneur, tell you..It. Is. Time. You’re ready to embrace the most effective marketing channel known to brands. Email Marketing.

Rule NO. 23

 

Starting your subject line with a special character like a "#," could negatively impact deliverability.

Email Marketing 101: 6 Ways it Can Boost Your Business

This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in email marketing! Want a sneak peek into the content?

Up Your Email Marketing Game with These 4 Approaches

Are the customers and leads on your company mailing list actually reading your emails?

How to Build an Effective Email Marketing Strategy That Drives Customer Engagement

Email is still an important part of digital marketing, even when critics say it’s dead.

Best Practices for Permission-Based Email Marketing

Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to.

Study: Email Marketers to Focus on 4 Key Areas in 2017

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!