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How To Fix Common Email Marketing Mistakes

By 2020, the number of email users is projected to grow to 254.7 million. According to the Data and Marketing Association, 54% of marketers stated that increasing engagements...

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Email-yes, email-is the next great media platform

Email is not only thriving but also spawning a whole new style of publishing.

Five Tactics to Improve Email Marketing for Your Legacy Brand

A legacy brand has a responsibility to match up to their customers’ expectations and uphold a certain image.

How to Launch Your First Email Marketing Campaign and Get the Results You Want

What can you do to be successful with your first email campaign?

GDPR “Saved” Email Marketing (But Cookie Opt-Outs Surge…)

‘Unsubscribe’ is the most misunderstood metric in email marketing.

Want real email results? Stop focusing on the open rate

Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all about the open.” I just heard that line at a recent conference, and it took all my willpower not to challenge the speaker right at the podium. Folks, it’s not all about the open. It’s all about the clicks. What are your customers clicking on in the email? Are you mapping those clicks and learning from them?

Rule NO. 12

 

Including "You" or "Your" in your subject line boosts response rate.

Your Guide to Decoding Email Marketing Jargon

Important email marketing verbiage you need to know to take control of your email marketing.

Email Marketing Tips: Email Subject Line Best Practices to Ensure Your Emails Get Opened

Email subject line best practices to make sure your emails reach your prospect’s inbox.

Five Ways To Improve Your Email Marketing Content

If you are not sure how to create valuable content for your users via email, keep reading.

The Impact of New Emojis in Email Subject Lines

This time, we wanted to conduct a survey to identify which one of the new emojis worked best to generate engagement. So we tested them by adding seven of these new emojis to our subject lines. The results were, as always, interesting and quite insightful. In some cases, even a bit surprising.

Rule NO. 2

 

Using words like "private" or "secret" convey exclusivity and positively impact response rates.

Email marketing – why subject lines really matter

If you want your email to convert – you have to sell your offer in the subject line.

Infographic: Why email marketing should get personal

How important is it to send customized emails based on consumer behavior?

Rule NO. 11

 

Use the word "new" in your subject line to pique interest

How to Get the Most Out of Your Email Marketing

It’s the most reliable way to connect with customers.

How Not to Mess up Your Email Subject Lines

In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them.

2019 Worldata Email Marketing Calendar

Get the 2019 B2B and B2C Email Marketing Calendar Today!

Cross-Team Coordination Imperatie for Email Marketing Success

Teams in different departments—as well as different geographic regions—need to coordinate on their messaging.

Increase your email marketing conversion rates with these simple tricks

Easy hacks to take your conversion rates to the next level.

Rule NO. 42

 

Keep your subject line under 35 characters for mobile devices.

Apply These 3 Techniques For Better Email Marketing Campaigns

Here are three things your email marketing strategy could be missing.