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How To Fix Common Email Marketing Mistakes

By 2020, the number of email users is projected to grow to 254.7 million. According to the Data and Marketing Association, 54% of marketers stated that increasing engagements...

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5 email marketing trends to watch in 2018

What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.

How to Combine Email Marketing With Live Chat

Combining email marketing with live chat can bump your conversion rates and improve the overall customer experience.

Seven reasons why email marketing isn’t dead

Email marketing is still a profitable campaign if you know what you're doing.

How To Construct A Mailing List For Email Marketing

For email marketing to be successful, you must first build a solid list of emails.

Is the C-Suite Out of Touch with Email Marketing Performance?

New research suggests this knowledge gap is real.

5 Email Marketing Tips to Try This Week

The difference in email’s reported performance may have something to do with execution.

When to Use Your Email Signature for More Than a Sign-Off

The email signature can be a powerful marketing tool.

Everything you need to know about the new GDPR

Here are the new requirements that businesses need to be most aware of.

Email marketing needs to raise its game - here’s how

6 simple changes brands can make to improve their email activities

MARKETING MATTERS - How can you get more people to open your marketing emails?

It’s been said often that whoever has the best email list wins.

How to use email marketing effectively

Brands explore increasingly sophisticated ways to reach consumers and drive ROI.

Marketing Under The GDPR: What's Old Is New Again

Changes it brings will impact the way we do business around the world.

Why timing is essential in email marketing campaigns

Timing factors that may have a direct impact on your campaign’s success

Email Marketers Are From Mars, Email Consumers Are Not

Forget about what you want, and focus on what your prospects want.

5 Ways Email Marketing Can Help Boost Ranking In a Hurry

Loyal subscribers will help you get to the top.

Should Retailers Pick Email Marketing to Engage Gen Y?

Should retailers try and appeal to Gen Y with email marketing or social media marketing?

GDPR: Is Your Company Ready?

Here are three critical steps for successfully navigating GDPR.

Stop whining, GDPR is actually good for your business

Here are a few reasons why.

How Does Your Email Marketing Program Stack Up?

What impacts return on investment?

3 Creative Email Campaign Hacks to Boost Your Open Rates

Surprising and delighting customers can make a lasting impression.