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Your Email Marketing Is Not Working for All the Usual Reasons

If sending mass emails guaranteed success, no one would ever fail.

Study: Limit win-back email campaigns to 3 sends

The correct period of time to wait before deploying a win-back campaign is dependent on a number of factors.

As Malware Affects Email Marketing Trends, Brands Have a Chance to Re-Envision Their Email ROI

The impact of malware attacks has made a tangible imprint in recent email marketing trends.

4 Pointers for Holiday Email Marketing in 2017

Four tips to maximize email effectiveness for the upcoming holiday season.

Why Email Is The Locomotive Of Digital Marketing

Why email will remain the hub of digital marketing.

Should marketing emails use a ‘no-reply’ email address?

Using 'do-not-reply' or 'no-reply' in your email sending address is a bad idea.

Emojis to Win the Inbox

Should email marketers embrace emojis the same way that pop culture has?

Even for email, experience is everything

Marketers can't afford to ignore the experience their subscribers are getting.

More Emails, More Sales? The Surprising Argument For Aggressive Email Marketing

Don't worry about annoying your customers. The data says they don't hate email.

9 Important Factors of a Successful Email Marketing Audit

What should be included in an email marketing audit?

How to write a persuasive marketing email

A marketing email is a bit different from a regular email.

Building Your Best Subject Line

Personalization, character count, and message type are all variables marketers need to keep in mind.

The 9 Essential Email Marketing Best Practices You Need to Know

Often, it’s best to go back to basics.

Email marketing is still a thing, and this is why you should care

Here are some email marketing best practices to include in your marketing plan.

The Ultimate Guide to Email Marketing For Small Business

How Can E-Mail Marketing Help Your Business?

Are You Sabotaging Email ROI by Ignoring the Subscriber Experience?

Laser focus on business oriented KPIs can help deliver quick wins but may actually damage long term performance.

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

The Inbox Doesn’t Know the World Is Falling Apart

How do you prepare for a holiday season where chaos threatens commerce?