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6 Social Media Marketing Tactics That Give the Best Bang for Your Buck

These six social media marketing tactics offer some of the most “bang for your buck,” giving you the biggest impact and broadest return for the least amount of initial investment.

The Instagram Updates That Marketers Need to Know

Despite being owned by Facebook, Instagram has largely managed to maintain its own personality and identify in the social media realm, as well as its own reputation among brands. Despite Facebook-Instagram integrations, each platform has to date warranted its own marketing and advertising strategies, and rightfully so.

5 Reasons Why Email Marketing Is Not Dead

Email marketing is a simple and cost-efficient way for brands to nurture leads. In fact, Gigaom Research shows that email is the single most effective way to build customer relationships. The key to seeing these benefits from your email marketing is to follow best practices and create extraordinary email content.

Rule NO. 91

 

While using "save up to" in your subject line may entice readers, it may also negatively impact email deliverability.

3 Gears of a Successful Marketing Program: Looking Beyond Email Click Rates

Don't just focus on email open and click rates. Columnist Jose Cebrian discusses the three areas that make up your marketing program and how to effectively grow your business.

How to Make the Most of Your Mother’s Day Email Marketing Campaign

For retailers around the world, the success of a Mother’s Day campaign depends a lot upon email marketing. Owing to the popularity of this day, it must be marked as an important date in your marketing calendar. An effective email marketing for Mother’s Day can generate a good amount of sales. Here are some of the tips using which you can communicate and connect in a better way with your customers on this day.

3 Tactics Mobile Marketers Should Focus on and Why

Marketers understand that in the current advertising climate, mobile marketing is key to success. If nothing else, the fact that Google announced mobile searches surpassed desktop searches last year is proof enough it’s a mobile-first marketing world. But, many marketers still find the channel challenging.

5 Practical Tips to Improve Your Email Marketing Campaign

Not every email that hits someone's inbox it going to be a winner, however. Some go straight to the spam folder, and that's the kiss of death for an email marketing campaign. If you want your business to start seeing these profitable returns, you'll need to step up your game. Here are five practical tips that help you get more subscribers as well as increase your engagement.

23 Ways to Make Email Marketing Work for You

As a marketer, I tend to think email automation is one of the best things since sliced bread or dresses with pockets. It can make our jobs as marketers so much easier, giving us time to work on other projects, and making our colleagues think we’re capable some sort of marketing magic. As the name implies, email automation is the creation and sending of a pre-written email (or series of emails) to an individual or list of recipients once triggered by a time, date or action.

5 Tools That Will Change Email Marketing

To help you stay ahead of the tech curve and gain an edge on competitors, here are five tools that are changing email marketing and how you can use them for your small business.

Anchor: The New Kid on the Social Media Block

Want to talk about Star Wars with strangers? How about discussing hot political issues? Would you like to listen to experiences and stories from people across the globe? The new social audio app Anchor has come onto the digital scene in a big way, allowing people to connect on a greater level. With a tagline of “radio by the people,” Anchor is giving individuals an opportunity to share soundbites versus text or visuals.

Five Effective Ways to Supercharge your B2B Lead Generation

If you want to supercharge your B2B lead generation, these techniques, strategies and tricks have been used by different business ventures and significantly helped them in improving the efforts of the company to gain more customers as a whole.

Mobile Marketing Strategy Isn't a Bolt-On to Existing Strategy

Not every email that hits someone's inbox it going to be a winner, however. Some go straight to the spam folder, and that's the kiss of death for an email marketing campaign. If you want your business to start seeing these profitable returns, you'll need to step up your game. Here are five practical tips that help you get more subscribers as well as increase your engagement.

Five Digital Marketing Tips for B2B Companies

Before launching an online marketing campaign or a social media campaign, make sure you really understand your target audience. If for B2C companies it can be easier to create online campaigns since there are many studies and articles written about consumer behavior online, for you it can be harder but your results can also be better if you really know what you are doing.

4 Email-marketing Tips to Drive (More) Sales

There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I will review four ways to increase the results of your emails, to move the needle on traffic and, ultimately, sales.