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3 Ways to Cultivate Post-Holiday Customer Loyalty

How do retailers turn seasonal gift buyers into year-round customers? The fact is, it’s a struggle.

A Step-by-Step Guide to Creating A Successful Email Marketing Campaign

With the continuing rise of social media clutter, email marketing campaigns are becoming even more integral to any marketing strategy, no matter how big or small your company.

Rule NO. 59


Multiple punctuation marks in a row may trigger spam filters and get your emails sent to junk.

Rule NO. 1


Less is more when it comes to exclamation marks. Do not use multiple in a row.

Social Takes A Battering As Email Drives 18x More Black Friday Sales

Ever need something to put the social team in its place? Well, how about this very simple statistic? According to the data crunchers at Adobe Digital Index, social accounted for just under 1% of Black Friday sales.

Getting the Most out of Your Holiday Emails

With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers.

Segment Your Email Marketing in 3 Easy Steps

Do you want better open and click rates for your e-newsletters? Segmentation is the solution. But before you groan and think, “I don’t have the resources for that kind of customized approach,” hear us out.

3 Facts About Email Marketing That Make or Break Campaigns

Does your brand obsess over marketing? Good. Does your marketing team constantly try to stay up to date and fresh with their marketing? Great. Do they tend to abandon older technologies, and assume that they’re obsolete? Hold up.

8 Tips To Make Your Holiday Email Marketing Campaign Successful

The festive season is around the corner. It’s time now to shop online and get profit of the best discount offers or other holiday plans proposed by leading brands for their products and services too.

The Downward Spiral of Legacy Email Marketing

Email marketing is one of the most powerful and potent tools available to ecommerce and retail marketers. Legacy approaches like batch-and-blast distribution and basic segmentation are driving down results and impacting your customer relationships.

50 Ways to Grow Your Email List

There’s a lot of hype surrounding new marketing strategies like social media and mobile applications. But having a strong email list is still a must for small businesses.

10 Mistakes You Should Avoid When Writing An Email Subject Line

Think of your email subject lines as your business’ digital handshake. You don’t want it to be too frail or too strong; it has to be just right.

List Quality, Sender Reputation, and Inbox Success this Holiday Season

There are 4.6 billion email accounts in the world today. With an average of 222 percent ROI, email can be a very lucrative marketing channel for businesses.

6 Ways to Use Facebook to Build Email Lists

Having a healthy fan base on Facebook? High Five. But how many of these followers are real and paying customers. So if you want to grow your customers then you have got to get them engaged.

5 Rules of Digital Marketing for 2017

As the year draws to a close, digital marketers everywhere are taking a hard look forward to 2017 and the fresh opportunities the year will bring.