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The Genius of Easy-Click Emails

A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

5 Things You MUST Know About Digital Marketing

Last month I was part of the mentor neighborhood at the Sage Summit. The questions I was asked more than any other all concerned digital marketing. Obviously, small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. But to get the best results, it’s important to keep up with digital marketing trends.

4 Simple Ways to Personalize Your B2B Email Marketing Campaign

While most marketers understand the importance of welcome messaging, not spamming, and honoring unsubscribe requests, these tasks remain some of the most violated rules in the email realm. One expert identifies the four worst practices for email marketers and solutions for each.

How to Be Successful in Twitter Marketing

Indeed, Twitter is an effective social media tool for marketers to connect and engage with their target market. Publications such as BBC News World, Fox News, and New York Times have maintained a steady presence on Twitter. Popular brands like Chanel, Samsung, Starbucks, PlayStation, Victoria’s Secret have also joined and successfully leveraged on Twitter to connect with their audience. So the question is, how do we build a community around our digital campfire?

How to Make Your Email Marketing Engaging to Millennials

How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust.

Five Ways Marketers Can Improve Customer Experience Through Email

Marketing is all about personalisation. If your customers receive inappropriate communications, they’re likely to switch off and take their business elsewhere. Today, consumers expect the way brands speak to them to be tailored to their past habits and preferences; after all, they’re the ones with the buying power.

Email Marketing: The Only Remaining Free, Effective and Underutilized Marketing Channel

As new technology is introduced, the way people market their businesses continually changes. Part of cultivating a thriving small business is learning which marketing channels to utilize and which customers to target.

The Email Marketing Enigma

One on hand open rates for emails sent in Q1 2016 were the highest (33.3%) they’ve been over the previous eight quarters. Conversely, the non-bounce rates were the lowest they’ve been in two years, implying, as the report states, ”fewer emails were finding their way to recipients on average.” So deliverability issues are at play. Then there is the matter of mobile. Ah mobile. Surely by now you know of our collective human penchant to “be mobile” – literally and figuratively.

Why Data Is Key to Account Based Marketing

Account based marketing (ABM) is something of a buzzword in the marketing industry at the moment, but many marketers still don’t fully grasp how crucial it is to use data properly when implementing an effective strategy.

4 Keys to Implementing Effective Account Based Marketing

There’s no question that account based marketing (ABM) is beginning to make a difference for many B2B organizations. Despite the impressive results, however, implementing an ABM strategy in the digital age is still a cumbersome task for organizations. What’s up? First and foremost, ABM requires a paradigm shift to occur internally before organizations can reap benefits. That mandate is not hyperbole or lip service. With such a targeted approach to growth, your organization must be aligned. Here’s four steps to make ABM an integral part of your daily operations.

5 Tell-tale Signs Your Email Marketing Campaign Isn't Working

There are a lot of things that go into making a successful email marketing campaign. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you’re starting to sense that something’s not right, here are some of the warning signs that your strategy isn’t working out as planned.

Low Email CTR? Here’s Why You Should Delete Subscribers

By 2018, you’ll get over 140 emails each day. Billions are already sent daily, adding up to trillions annually (how many zeroes is that even?!). Email service providers attempt to help, scanning and filtering the questionable stuff out before it even hits your inbox. You thought Facebook’s declining organic reach is bad? Wait until all of your emails go unread, straight into the email abyss (also known as the Promotions tab). Surprisingly, one solution to improve results is actually through deleting email subscribers. Here’s why, and how to do it strategically to jumpstart your lackluster email results.

4 Effective Email Marketing Conversion Tips for Small Businesses

Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment. Here are some email marketing conversion tips all small businesses can use.

What No One Tells You About Email Marketing

If you're looking to grow your email list, there is no shortage of advice available. The problem is, if you implement all of it (or even just a good chunk of it), you'll get something that looks a lot like this. Click. Laugh. Then Cry.

3 Myths and Misconceptions About Email Automation

The days of rudimentary batch email blasts are quickly fading away. Be that as it may, there is still a large population of marketers that refuse to step into the world of email automation and triggered emails. Part of that refusal is a misunderstanding of cost vs. benefit, and the other part is simply an inability or unwillingness to invest in the necessary infrastructure. Old habits die hard, I guess. Hopefully, this article serves to dispel a few email automating myths and help a few of you realize it’s not your choice whether or not to seek out a more robust infrastructure; your customers are demanding it.