Use our FREE RATING TOOL to Evaluate your Subject Line.

No Diamonds Necessary: Effective Email List Re-Engagement Tips

Email marketing can be a very effective strategy for the growth and success of your business. Keeping your customers engaged for the long run, however, can prove quite challenging.Email lists tend to die out over the years through user inactivity. Launching a re-engagement campaign should be a top priority marketing strategy.

The Anatomy of an Optimal Marketing Email

To succeed at email marketing, you need to catch prospects at the right time with the right message. So, how can you use email marketing to your advantage? Well, first you need to learn how to create an email that is optimal for marketing.

What Email Marketers Should Know About the EU's New Data Law

All businesses that send emails to a predefined database will be affected by the new GDPR bill – so how can they prepare ahead of time?

Ranked: 11 Black Friday and Cyber Monday Subject Lines

To give retailers some inspiration for the rest of the holiday season, Website Magazine has put together a list of email subject lines sent out between Thanksgiving and Cyber Monday. Each subject line has been put to the test with best practice algorithm testing tool, Here is how they ranked.

Rule NO. 2


Using words like "private" or "secret" convey exclusivity and positively impact response rates.

Why the Wrong Web Traffic is Ruining Your Landing Page Test?

Landing page testing is a great way to make the most out of your traffic. They’re already on your page — you just need to increase the odds that they’ll convert, right? Why aren't your landing page tests producing meaningful results? Columnist Jacob Baadsgaard explains why you need to take a close look at your traffic.

Email Opens Tilt Further Toward Mobile

Desktop click-to-open rates are higher, but have decreased since last year. The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.

6 Best Practices for B2B Email Marketing

The key takeaway with B2B email marketing is to create a strategy that delivers appropriate content during each phase of the customer journey, whether it’s an infographic, survey results or product sheets and comparison guides. Here are six tips for B2B to help you build an email campaign that delivers results.

10 Types of Marketing Emails to Rock Your Business

There are many types of marketing emails you can send to your audience so understanding which types make the most sense for your business is an essential first step. Let’s explore the most common types of marketing emails so that you can plan your email design and strategy accordingly.

Email Address Quality – The Benefits of a Clean List

Whether you realize it or not, there’s a price tag attached to every email address in your database. How well you manage the quality of those addresses can mean the difference between: A profit or a loss on your email marketing efforts; A Rolodex of satisfied customers or a costly lawsuit; and a lucrative holiday season or missed sales goals and irate executives.

How To Crush Your Valentine's Day Email Marketing

Valentine’s Day is predicted to generate a record-breaking $18.9 billion this year, according to the National Retail Federation (NRF), and marketers should seize the opportunity to boost engagement rates by evoking the holiday in their email campaigns.

5 Ways to Integrate Social Media and Email in Your Marketing Campaign

Social media and email marketing are not mutually exclusive. They go together like peanut butter and jelly, doughnuts and coffee, Jerry Seinfeld and George Costanza. Looking to integrate social media into your email marketing platforms? Here are five ways (with an honourable mention) to accomplish this feat.

Responsive Email Design: Make Your Emails Work for Mobile

Responsive email design is still a relatively new means of designing emails to cater for a mobile audience. Here are a few tips if you are thinking about embarking down this route.

3 Ingredients for High Converting Landing Pages

First impressions matter. And, for many online visitors, a landing page is the first impression or interaction they’ll have with your business. Uncovering a win on one landing page could lead to exponential wins on similar landing pages as well.

3 Secrets About Email Marketing and Sending out Your Own Newsletters

While it may not seem as hip or cutting edge as the latest form of social media, Smart Insights reveals that email campaigns get 50 to 100 times more clicks than Facebook and Twitter. Of course, email marketing isn’t magic; you still have to do it right. That means sending emails to the right people with the right subject line at the right time. We’re going to tell you how to accomplish all three based on our experience sending millions of emails a week.