2017 Media Kit

ABOUT SUBJECTLINE

SubjectLine.com has become the industry’s leading email marketing resource. The site includes major marketing related news items, best practices and a free subject line rating tool that allows marketers to test any subject line for possible deliverability and marketability issues.

The tool scans for over 800 unique rules that could impact a marketer’s email open rates and deliverability. Results provide marketing-related suggestions that are based on 3 billion+ email messages checked, improving marketers overall campaigns. These results enable marketers to acquire new customers utilizing the best permission email data available, improve email customer data hygiene and depth and provide strategic consulting services for both retention and acquisition email efforts.

AUDIENCE PROFILE

  • M RETAILER – 20%

  • M TECHNOLOGY – 19%

  • M PUBLISHER – 14%

  • M AGENCY – 13%

  • M FINANCIAL SERVICES – 11%

  • M NON-PROFIT – 8%

  • M MANUFACTURING – 5%

  • M HEALTHCARE – 5%

  • M BUSINESS SERVICES – 5%

DECISION MAKER PROFILE
C-LEVEL & PRESIDENT
17%
VICE PRESIDENT
22%
DIRECTOR LEVEL
34%
MANAGER

17%
STAFF

10%
INTEND TO PURCHASE OR INTERESTED IN
EMAIL SERVICE PROVIDER
48%
DATA HYGIENE

57%
DATA ENHANCEMENT

61%
DIGITAL MEDIA SERVICES
38%
EMAIL MARKETING TOOLS
41%

DISPLAY AD REQUIREMENTS AND AD SPECIFICATIONS

AD SIZE DIMENSIONS FILE FORMATS ACCEPTED
Screen Take Over 640x480 .JPG, .GIF, .PNG
Custom Ad Size 470x248 .JPG, .GIF, .PNG
Large Rectangle 350x280 .JPG, .GIF, .PNG
Half Page 350x600 .JPG, .GIF, .PNG
ESP Marketplace Logo 245x45 .JPG, .GIF, .PNG
Data Hygiene Marketplace Logo 245x45 .JPG, .GIF, .PNG

UNIQUE ADVERTISING OPPORTUNITIES

LEAD GENERATION
With over 30,000 unique users monthly and 4,000 subject lines submitted daily, SubjectLine.com is the ideal site for lead generation. Boost your qualified lead flow quickly with this native placement.

NATIVE AD UNITS / SPONSORED CONTENT
SubjectLine.com is the premier resource for email marketers searching for the latest tips and trends impacting the industry. See your content at the top of the page with this placement.

DEDICATED EMAILS
Updated with the latest email marketing best practices daily, Subjectline.com is the leading resource for marketing professionals. These marketing professionals are highly responsive to a variety of offers including whitepapers, webinars, software free trials, and more.

2017 DEDICATED EMAIL CALENDAR

MONTH DROP DATE #1 DROP DATE #2
June 6/14 6/21
July 7/12 7/19
August 8/2 8/16
September 9/6 9/13
October 10/4 10/18
November 11/8 11/15
December 12/6 12/13