The Triple-P Framework: AI & Search Brand Presence, Perception & Performance
AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts.
Ikea Marketing Strategy: A Case Study
The Ikea marketing strategy includes some of the most iconic logos, campaigns and companies in recent history.
6 Ways Freelancers Can Turn Email Marketing into Monthly Revenue
We’ve gathered six simple ways to expand what you offer to clients, build long-term relationships, and become a true partner — not just the person who built their site.
How The Ottawa Hospital uses AI ambient voice capture to reduce physician burnout by 70%, achieve 97% patient satisfaction
Ottawa Hospital (TOH) set out to tackle this challenge with the integration of Microsoft’s DAX Copilot last year. And it’s already had a big impact: Early results show seven minutes saved per encounter, a 70% reduction in clinician-reported burnout and fatigue, and 93% of patients report a better or equivalent care experience.
The future of managed hosting: Smarter, Faster, AI-powered
How we deliver online experiences is rapidly changing. Digital agencies, freelancers, and developers are increasingly relying on managed hosting solutions to build seamless experiences for their clients.
Fine-tuning vs. in-context learning: New research guides better LLM customization for real-world tasks
The findings can help developers make crucial decisions when building LLM applications for their bespoke enterprise data.
Email Marketing: Is It Still the Influence Young Adults on Purchase Decision
This study has been undertaken to understand customer’s perception towards email marketing. The main aim of this research is to identify customer’s opinion in advertisement on email, how it’s useful for the customers, how much the customers believe theadvertisers, have they brought products based on the advertisement in email.
Searches on Safari dipped for the first time in 22 years, Apple’s Eddy Cue admits, and it’s because more people are using AI instead of Google
There may be a big change coming to iPhone search features as users know them. Apple senior vice president of services Eddy Cue said in a testimony the company is considering revamping Safari’s search feature to incorporate more AI features. For the first time in 22 years, Apple saw a decrease in Safari search volumes, with Cue blaming an increase in AI searches.
Why smart businesses use AI to offload tasks and supercharge their teams
HR chiefs are boosting productivity by rolling out AI agents to handle the grunt work ('cognitive download'), but they're simultaneously leveling up skills ('cognitive upgrade').
Amazon Sellers: Inventory Management Tips For 2025
This guide breaks down Amazon’s IPI system and shows you how to stay in stock, dodge penalties, and protect your margins.
PubMatic brings generative AI to media buying platform
The combined suite of products received endorsements from GroupM and Attain.
Data-Driven Destination Marketing: Smart Digital Tactics to Help DMOs Navigate a Market Correction
Here are some do’s and don’ts DMOs can use to navigate the looming tourism market correction with budget and reputations.
Mem0’s scalable memory promises more reliable AI agents that remembers context across lengthy conversations
Researchers at Mem0 have introduced two new memory architectures designed to enable Large Language Models (LLMs) to maintain coherent and consistent conversations over extended periods.
Google Maps can identify and save places in your screenshots - here's how
It's now easier than ever to find and add destinations to your travel itinerary.
Meta touts complementary powers of video, AI in overture to brands
At the NewFronts, executives emphasized that a growing number of AI tools are meant to augment – not replace — traditional creativity.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights
Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation
3 things I want to see from the new Apple Health at WWDC 2025
Here are three key areas Apple can improve in a redesigned Apple Health.
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Brands including Lysol, Amex and Poppi are taking advantage of the media giant’s increasingly integrated advertising offerings.
Google launches a Gemini app for iPad
With Google I/O 2025 right around the corner, it's a safe bet that we'll be hearing about more features and integrations for the AI assistant later this month.