Digital Marketing: 8 Major Changes From the Last 10 Years
Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:
Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media networks often requires brands to pay a premium—sometimes called the “retail media tax”—to promote their products within a retailer’s ecosystem. While retail media offers valuable visibility, it can limit campaign flexibility and drive up costs.
Google’s Gemini 2.5 Pro is the smartest model you’re not using – and 4 reasons it matters for enterprise AI
Here are four major takeaways for enterprise teams evaluating Gemini 2.5 Pro.
Become a Windows 11 Expert: 30 of Our Favorite Tips and Tricks You Need to Know
Customize your Windows 11 experience, learn about the best new features, and squeeze the most out of Microsoft's superb desktop OS with these hand-picked tips and pointers.
Influencer marketing surges: Here’s what the numbers say
In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.
Top Three Most Important Aspects of Digital Marketing
Digital Marketing has become a term we hear every day in business. Very much in vogue for the last year, but what is it? Some would try to simplify and say it is just the process of marketing through online channels. In reality, digital marketing is much more complex and nuanced than this, with many essential elements coming together to achieve success.
The next wave of search: AI Mode, deep research and beyond
Discover how deep research and agentic AI models are transforming search and the way users find information.
5 Ways AI Personalization Can Increase Your Conversion
Let’s break down how AI personalization can transform your marketing strategy, with real-world examples you can apply today.
Anthropic is expanding Claude AI to the enterprise with domain-specific AI agents
A new partnership with Databricks is bringing Claude's AI models to help more than 10,000 companies create their own specialized AI agents.
Amazon’s AI agent will make it even easier for you to part with your money
The next big thing in the field of artificial intelligence is Agentic AI, which is essentially an AI tool that can automate certain multi-step processes for users. For example, interacting with a web browser for tasks like booking tickets or ordering groceries.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Beyond the basics: 7 digital marketing trends for hotels in 2025
In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.
Instacart combines AI and people power to check more items off your grocery list
The grocery delivery company unveils its new Store View and Second Store Check tools to help dispel your 'out of stock' blues.
Meet LLMs.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
Email Marketing in the iOS18 Era: What You Need to Know
Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
4 reasons you’ll love my favorite Apple Fitness+ workout as much as I do
I’ve been an Apple Fitness+ subscriber since late 2024. Notice how I didn’t say I’ve been using Apple Fitness+ since then? It’s because it has taken me until recently to find a workout plan that keeps me coming back. I love it, and here are the four reasons I think you will too.
5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.
METASCALE improves LLM reasoning with adaptive strategies
A new framework called METASCALE enables large language models (LLMs) to dynamically adapt their reasoning mode at inference time. This framework addresses one of LLMs’ shortcomings, which is using the same reasoning strategy for all types of problems.