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Latest Email marketing articles

Amazon Prime Day 2025 officially announced for July: What we know so far

Amid tariffs and rumors of a longer sale, Amazon's Prime Day sale will return this July. Here's everything to know.

No more window switching: Mastercard’s Agent Pay transforms how enterprises use AI search

One criticism of computer use platforms and other search agents is that you cannot complete any transactions within the same window if you use them to find a product or a hotel. Mastercard aims to change that by integrating AI companies and platforms into its payments network, enabling users and enterprises to transact seamlessly within their respective ecosystems. Today the company announced Agent Pay, a new payments program that brings the Mastercard payments system to AI chat platforms.

Claude Sonnet 3.7 is the leading LLM for AI SEO: Report

Claude Sonnet 3.7 is the top-performing large language model (LLM) – it outperforms competitors like Google’s Gemini, Meta’s Llama, and X’s Grok. That’s according to SEO agency Previsible’s new AI SEO Benchmark report.

Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings

Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott).

10 must-use marketing updates in the Salesforce Summer 2025 releases

These 10 updates will help marketers in the Salesforce platform work smarter.

Google massively expanding AI Overviews for travel, entertainment

Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your traffic.

Channel Reporting Is Coming To Performance Max Campaigns

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information on the new Qualified Lead Optimization feature.

Google's viral AI podcast tool can chat in over 50 languages now and it aced my Spanish test

I made a Spanish AI podcast with NotebookLM's expanded language skills, and it's surprisingly good. Here's what else.

How an 'internet of agents' could help AIs connect and work together

AI agents are everywhere, but they don't talk to each other. AGNTCY, an open-source collective, is trying to change that.

60% of AI agents work in IT departments - here's what they do every day

Everyone wants an AI agent - but for what? Here's how they're being used today.

Brand trust is the most valuable asset your company owns

YBrand trust is the most valuable asset your company owns

Meta’s first dedicated AI app is here with Llama 4 — but it’s more consumer than productivity or business oriented

Facebook parent company Meta Platforms, Inc. has officially launched its own, free standalone Meta AI app, a move aimed at delivering a more personal and integrated AI experience across mobile devices, the web, and Ray-Ban Meta smart glasses.

Email Marketing Performance Statistics By Usage, Strategy, ROI, Automation and Facts (2025)

By checking key numbers like open rates, click-through rates, and conversion rates, companies can see what’s working and what needs to change. As email habits shift, keeping up with the latest stats in 2025 is important to stay competitive. This article will shed more light on Email Marketing Performance Statistics.

Yelp launches 15 AI-powered updates for service brands and restaurants

Yelp now make it easier for businesses to capture high-quality leads, streamline restaurant operations, and deliver better customer experiences.

Google Wallet adds support for UK passports

US passports are already available on the platform.

How IT leaders use agentic AI for business workflows

Tech-forward execs share how they tap agentic AI to automate tedious tasks and supercharge business-critical activities.

How Digital Marketing Transforms Brand Reach in the Online Age

Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.

EnRoute Growth Platform Unveils EGP SEO Boost+ for Enhanced AI Search Visibility

EGP SEO Boost+ Emerges as a Top All-in-One Platform for SEO, Digital Marketing, and AI Search Visibility

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