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Latest Email marketing articles

Integrating SEO into omnichannel marketing for seamless engagement

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.

Nvidia’s new Llama-3.1 Nemotron Ultra outperforms DeepSeek R1 at half the size

Even as Meta fends off questions and criticisms of its new Llama 4 model family, graphics processing unit (GPU) master Nvidia has released a new, fully open source large language model (LLM) based on Meta’s older model Llama-3.1-405B-Instruct model and it’s claiming near top performance on a variety of third-party benchmarks — outperforming the vaunted rival DeepSeek R1 open source reasoning model.

The Future Of Email Marketing: Trends To Watch In 2025

This post answers that question, explaining the nuances of email marketing in 2025!

Validity acquires email optimizer Litmus

The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.

Adobe brings four highly-requested Premiere Pro AI features out of beta

Now generally available, the AI tools include Generative Extend, Media Intelligence, Auto-Translate caption, and more. Here's what they can do.

Google AI Mode lets you ask questions with images

Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.

Uber and Instacart deepen tie-up with advertising integration

The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail.

14 Benefits of Digital Marketing in 2025

With the rise of the Internet, this means that you can connect with your audience easily on the Internet through digital marketing. But what exactly are the advantages of digital marketing? Let’s discuss all of them in this article on the advantages of digital marketing. Before we learn about the benefits of digital marketing, let's go through what is digital marketing in the first place.

ActiveCampaign Acquires WhatsApp Automation Platform Hilos to Give Businesses Complete Control of Cross-Channel Marketing

The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging

New Study Reveals Critical Consumer Spending Trends and What They Mean for Your Marketing in 2025

Ignite Visibility, a leading digital marketing agency, has released its highly anticipated 2025 Consumer Spending Study, revealing key insights into consumer spending.

Beyond tagging: High-value GenAI use cases for DAM

DAM + generative AI = A new paradigm for creatives and martech leaders.

What’s next for Google Cloud databases? AI inside SQL and more

Over the past year, all Google Cloud databases have added some form of vector support, enabling AI use cases. At Google Cloud Next, multiple databases are being updated, including Firestore, which is getting MongoDB compatibility. Google Bigtable is getting support for materialized views and support for Oracle Database in Google Cloud is also expanding.

Smart Marketers Use This 4-Step Framework for Every Email Campaign

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

Nvidia dominates in gen AI benchmarks, clobbering 2 rival AI chips

A new version of the MLPerf tests simulates how fast a chatbot might respond to prompts.

Google Ads Display Keywords: Everything you need to know

Learn how Google Ads display keywords function as both content and audience targeting,

Microsoft Monetize Gets A Major AI Upgrade

Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue.

Claude just gained superpowers: Anthropic’s AI can now search your entire Google Workspace without you

The new Research capability enables Claude to independently conduct multiple searches that build upon each other while determining what to investigate next. Simultaneously, the Google Workspace integration connects Claude to users’ emails, calendars, and documents, eliminating the need for manual uploads.

Email marketing software trends that will shape 2025 strategies

Email marketing is evolving with new technologies and a demand for more. So keeping up with the trends is essential for the marketers to build the right strategies.

I am a hardcore Windows PC user, but the new Mac Studio has me rethinking everything

Apple's Mac Studio delivers impressive performance thanks to its M4 Max chip. The chipset and its space-saving design make the desktop a must-have for professionals and creatives.

Interactive email is the game changer brands can’t ignore

Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.

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