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Latest Email marketing articles

Apple Wallet makes it easier than ever to see recurring payments

Apple Wallet has seen several improvements recently, but the most recent update changes Subscriptions & Payments to Preauthorized Payments. This naming scheme is more straightforward and clear about what it does, and it also gives you an idea of any payments.

Microsoft Tests Local Business tags on Bing Search Ads

The Local business tag appears within sponsored search results. broader test of blue-labeled tags in Bing advertising.

Inching towards AGI: How reasoning and deep research are expanding AI from statistical prediction to structured problem-solving

AI has evolved at an astonishing pace. What seemed like science fiction just a few years ago is now an undeniable reality. Back in 2017, my firm launched an AI Center of Excellence. AI was certainly getting better at predictive analytics and many machine learning (ML) algorithms were being used for voice recognition, spam detection, spell checking (and other applications) — but it was early. We believed then that we were only in the first inning of the AI game.

Apple Will Fully Encrypt RCS Messages Between Androids and iPhones

Texting a Green Bubble will feel as native as engaging another iPhone user on iMessage.

Google’s Demand Gen upgrade: Key changes and success strategies

From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.

Newsletters continue to take off—and so do their ad tools

Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.

5 email marketing tech essentials for 2025 success

From boosting deliverability with DMARC to engaging subscribers with AMP emails, here’s what you need to succeed.

OpenAI’s strategic gambit: The Agents SDK and why it changes everything for enterprise AI

OpenAI reshaped the enterprise AI landscape Tuesday with the release of its comprehensive agent-building platform – a package combining a revamped Responses API, powerful built-in tools and an open-source Agents SDK.

How B2B and B2C brands adopt genAI — same tech, different strategies

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.

How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape

Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams.

Key Digital Marketing Trends for 2025

THEUN KNOWN explores some of the top trends and share examples of how brands can use them

More consumers using genAI tools to research purchases: Adobe

Engaged consumers are using generative AI to research purchases, but do they convert?

Google to replace Google Assistant with Gemini

This change will roll out to most devices except Android 9 or earlier (and some other devices).

AI PCs encouraging businesses to upgrade faster, targeting personalized employee experiences

In 2025, AI is starting to feel like a buzzword to the general public — but for a business, it’s a day-to-day reality and the path toward accelerated growth. According to an IDC white paper that was sponsored by AMD, AI PCs are driving a major PC upgrade cycle. They’re pushing businesses toward switching to PCs that integrate neural processing units (NPUs) to run AI tasks locally.

CAIOs are stepping out from the CIO’s shadow

Many organizations might assume that newly minted chief AI officers’ responsibilities should fall under those of the CIO, but the reality of the role likely calls for a different approach.

Alphabet's Potential Starlink Rival Becomes Its Own Company

Rather than use orbiting satellites, Taara plans to deliver fiber-like internet through the air using ground-based equipment that beams light.

Zoom's AI goes agentic - here's what it can do for you now

AI Companion has a bunch of new tricks up its sleeve.

The new SEO imperative: Building your brand

Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC.

The Engadget team's favorite productivity tools to get things done

These are the apps and programs we rely on regularly in our personal and professional lives.

Google Gemini just made two of its best features available for free

Originally for Gemini Advanced subscribers, you can now access these features at no cost in the Gemini app.

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