Apple Will Fully Encrypt RCS Messages Between Androids and iPhones
Texting a Green Bubble will feel as native as engaging another iPhone user on iMessage.
Google’s Demand Gen upgrade: Key changes and success strategies
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.
Persado Launches AI-Powered Dynamic Email for Financial Services Marketing
Persado Dynamic Email enables CRM teams and marketers to update, optimize, and personalize content without any additional setup, coding, or tedious results analysis. The solution uses AI, automation, and performance data to meet objectives, while adapting each customer experience for optimal engagement. The process to launch a campaign is fast and efficient
Perplexity AI just launched a Windows app - and you can speak to it
You can use Perplexity's Windows app with a free account. It offers all the features of the website and more.
I spoke with Google's Head of Android about the future of AI - and smart glasses are involved
An intimate conversation with Google's Sameer Samat on the company's approach to AI, the future of wearables, and more.
How B2B and B2C brands adopt genAI — same tech, different strategies
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.
How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape
Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams.
Lessons for app marketers in 2025: Full-funnel, customer lifetime value, and a switch to smart bidding
The latest Apps Flyer report, created in collaboration with Google, lays down the performance of app marketing in sub-Saharan Africa and gives marketers a peek into how to optimise their strategy for 2025.
YouTube gives brands and creators new linking tools
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.
Generative AI is finally finding its sweet spot, says Databricks chief AI scientist
As generative AI begins helping solve real-world problems, a new kind of data analytics is emerging, says Jonathan Frankle.
AI PCs encouraging businesses to upgrade faster, targeting personalized employee experiences
In 2025, AI is starting to feel like a buzzword to the general public — but for a business, it’s a day-to-day reality and the path toward accelerated growth. According to an IDC white paper that was sponsored by AMD, AI PCs are driving a major PC upgrade cycle. They’re pushing businesses toward switching to PCs that integrate neural processing units (NPUs) to run AI tasks locally.
CAIOs are stepping out from the CIO’s shadow
Many organizations might assume that newly minted chief AI officers’ responsibilities should fall under those of the CIO, but the reality of the role likely calls for a different approach.
22 Simple AI Prompts for Search Engine Optimization (SEO)
The use of artificial intelligence (AI) in digital marketing is growing exponentially year over year and even month over month, especially in the world of SEO. Below are 22 simple AI SEO prompts to help you get the best results from any AI tool and help organize your AI and SEO efforts in 2025 and beyond.
Google launches Gemini with Personalization, beating Apple to personal AI
Starting today, Gemini can connect to your Google Search history. Here's how to try it.
SMB websites see rising traffic from ChatGPT and other AI engines
ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.
The Engadget team's favorite productivity tools to get things done
These are the apps and programs we rely on regularly in our personal and professional lives.
Google Gemini just made two of its best features available for free
Originally for Gemini Advanced subscribers, you can now access these features at no cost in the Gemini app.
The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Google Gemini Is Coming to a Robot Near You
DeepMind has announced Gemini Robotics, a model specifically designed for real-life robots with articulate hands.