Personalization in Email Marketing for Services is Mostly a Pipe Dream

Automated personalization has proven disappointing for services businesses. Here’s why along with a few thoughts about what can be done to overcome the limitations of automation.

4 tips for effective real estate email marketing

Use these strategies to perfect your email marketing campaigns and grow your lead funnel

How to Use Data to Drive Your Email Marketing

Ways you can leverage data to improve the performance of your campaigns.

4 Free Email Optimization Tools Every Marketer Should Be Using

Marketers must continually search out ways to optimize their email programs.

The Case for Customer Reactivation

Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers.

How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation

A tactic that’s almost as old as the internet itself, email remains highly influential on shoppers and is a must-use channel for any retail brand.