Business Tips from SCORE: Skills needed for 21st century digital marketing
Marketing in the 21st century combines both traditional and digital channels to promote product and services. They focus on mass marketing campaigns to create awareness in the target market and influence customers to make purchasing decisions on the behalf of their preferred choices.
SAS INSTITUTE: From data custodians to AI innovators: The evolution of digital marketing
Analytics software provider SAS Institute Inc. is working with its customer base to navigate a new marketing world where the rise of generative artificial intelligence has created a whirlwind of change, while some elements remain unaffected.
How digital marketing can be empowered to create more personalised experiences
Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.
Spring Cleaning: Five Tips for Effective eMarketing & List Management
To help improve eMarketing list management processes and procedures, here are five tips and best practices we recommend to our clients:
HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI
AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.
AI-Powered Digital Marketing Support
Boostrbot revolutionizes digital marketing with its AI copilot, designed to transform likes into valuable leads. This innovative tool empowers digital marketers to craft high-quality content swiftly, affordably, and with superior results. Say goodbye to brainstorming blocks — Boostrbot steps in to suggest ideas, aid content creation, and even revamp existing material.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market
In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics.
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
Digital marketing trends in education: What you need to know
Greetings! Today, we're about to embark on a digital adventure, exploring the enchanting realm of Digital Marketing Strategies. Get ready to witness the magic unfold!
CPG Marketing Embraces New Models for Digital Transformation
The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).
Email Marketing Trends for 2024: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include:
Is Selling the Best Use of Marketing Emails?
50% of brand marketers report that email is "very important" in driving conversions.
Wowtickets.com collaborates with Orion Digital to enhance performance marketing
Orion Digital is expected to enhance online presence, market penetration, and drive customer engagement for wowtickets.com
Personalize Your Digital Marketing in 2024 - The Mindhack Part 2
Target every channel. Leverage customer data, responsibly. Embrace the power of AI.
10 Reasons You Need A Digital Marketing Strategy In 2024
The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At Orbit Interactive, we understand the significance of a robust digital marketing strategy, and in this blog, we’ll outline ten compelling reasons why you need one in 2024.