Top Digital Marketing Strategies That Actually Work in 2025
In 2025, digital marketing is less about chasing the latest trend and more about weaving together timeless principles with modern tools. Let’s dive into the approaches that actually work today, with plenty of real-world examples you can picture in action.
I used this ChatGPT trick to look for coupon codes - and saved 25% on my dinner tonight
You can use free ChatGPT or ChatGPT Plus to look for codes. But this one feature gets the best results.
11 Best Email Marketing Platforms (2025)
In this article, we'll study the best email marketing platforms on the market, including price and feature comparisons. We'll also cover the must-have features, plus the factors to consider when choosing an email marketing tool.
Reddit launches Pro tools for publishers
Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.
Netflix ads come to Amazon DSP as streaming race evolves
Brands using Amazon DSP will be able to directly buy Netflix inventory, another sign of the e-commerce giant’s dominant ad-tech stature.
YouTube just announced a bunch of AI tools for creators
The software can edit footage, create voiceovers and turn spoken dialogue into song.
What is the Agent2Agent protocol and why should marketers care?
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage.
Best Free Digital Marketing Tools to Grow Your Business Online
Which Best Free Digital Marketing Tools worth using in 2025? From tracking website performance and boosting SEO to designing visuals, sending emails, and managing social media, there are plenty of free options that can make a real difference, so you don’t need to rely on guesswork or expensive software anymore.
We tested every iPad model. Here are the ones worth your money
From the iPad Mini to the iPad Pro, ZDNET tested all the iPad models available to help you choose the right one for your needs.
Adapting to the Future of Digital Marketing
The digital marketing landscape continues to evolve at an astonishing pace, forcing brands and agencies alike to rethink the way they connect with audiences. Social platforms, search engines, and mobile-first consumer behavior have transformed advertising from broad awareness campaigns into highly targeted, measurable strategies.
Adobe makes AI agents and orchestrator generally available
Adobe says its new AI agents are ready to automate and optimize everything from site journeys to site fixes.
Changing these 10 settings on my Pixel phone gave it a nice performance boost
Pixel phones are packed with smart features by default - but adjusting a few key settings can elevate your experience even further.
ChatGPT’s maker will give AI certificates and build its own LinkedIn
OpenAI Jobs Platform and OpenAI Certifications hope to shake up the AI talent market.
The most impressive piece of tech hardware I've tested in 2025
I test a lot of phones. The most surprising one I've put my hands on this year completely changed my mind on foldables. Here's why.
Wix Integrates AI to Streamline Email Marketing for Small Businesses
Wix.com has integrated AI into its email marketing editor, enabling users to generate customized subject lines, body text, and calls to action from simple prompts, streamlining content creation for small businesses. This enhances accessibility, supports multilingual emails, and positions Wix competitively, though it emphasizes human oversight to avoid generic outputs.
Apple Sports introduces a feature we’ve all been waiting for, on iPhone, iPad and Mac
You can download this new version of Apple Sports from the App Store today
AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live
Geoptie's all-in-one AI search optimization dashboard is live. Free beta: GEO tools, competitor analysis, citation tracking, and GEO audit reports.
Local Businesses Level Up with Email Marketing Against Corporate Giants
Local businesses are leveraging email marketing to compete with corporate giants through personalized campaigns, AI-driven automation, and targeted strategies like exclusive offers and timed outreach. This fosters customer loyalty, boosts engagement by up to 30%, and delivers high ROI, proving agility and authenticity can level the playing field.
Google grows stake in retail media advertising with Criteo partnership
An integration with Google Search Ads 360 aimed at driving more advertiser demand is just the “first phase” of a larger collaboration.
Gmail makes it easier to manage order updates and deals chaos
Finally, some respite from the order and deal chaos in my inbox.