Five Ways Email Marketing Will Change In 2017, 2018
Less focus on campaign metrics, with a shift toward customer metrics.
3 Ways to Convert Email-Obsessed Customers
Thanks to mobile phones, tablets and even smart watches, people can now access the internet 24/7 and from almost anywhere.
It's a Whole New Data Ballgame, Marketers: Game-Changing Data for 2017
The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.