Is Email Marketing the Right Business Solution for You?

When operating a small business, how do you increase brand exposure to try and compete with the bigger, better - known companies?

Don’t Be Misled by These 8 Email Marketing “Alternative Facts”

Not only is email marketing NOT dying, it is still the most trusted form of communication.

The Stone Age Of Email Marketing Stops Here: Customize Your Content Using Triggers

As inboxes overflow and open rates underwhelm, many marketers are taking the easy way out, claiming that email is dying and that it doesn’t have the potential it once did.

It's a Whole New Data Ballgame, Marketers: Game-Changing Data for 2017

The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.