Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads.

Has Email Marketing Finally Kicked the Bucket? Not by a Long Shot, Statistics Say

Well, why email marketing may seem like a dated form of communication, statistics state otherwise, and this is what we’re going to be focusing on today.

Email Design Trends for 2021

Even though the world looked different in 2020, subscribers’ tastes and preferences continued to shape and change elements of successful email design.

Guide to Loyalty Marketing Automation

The workings of loyalty will really take a company far. An automated loyalty manager will be your best friend in this, but anyway, what is loyalty marketing automation? Here’s a walkthrough on this

How to make the most of email marketing over the holidays – and best practices for 2021

This Christmas, more than ever before, consumers will be reliant on eCommerce shopping and delivery to ensure gifts reach loved ones in good time. For this exact reason, it is business critical that communications between brands and customers is optimal.

Customer data can help brands boost loyalty and brand revenue

Trust, reliability and making good on brand promises have always been the cornerstones of customer loyalty. Brands that offer a frictionless, flexible customer experience (CX), one that empowers consumers to get the products, services or answers they need, are rewarded by customers returning for more.

7 Tips for Creating a Great Business Marketing Plan

Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you.

Retailers Build Better Customer Engagement With Text Messaging

Jeremy Goldman, principal analyst of eMarketer, in a recent podcast discusses the growth of SMS marketing, stating that many brands are moving towards more text messaging and migrating from email to SMS to reach customers where they are in the shopping journey. Goldman said about SMS, “It is one of the best ways to reach customers.”

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation.

27 Free & Low-Budget Marketing Ideas for Any Business

So let’s get started on these marketing strategies that won’t put a dent in your wallet.

Top tips for brands 'going wide' with email

Here are three ways brands can build a better strategy for their communication efforts.

The True Effect of Engaging Visuals in Email Campaigns

Even the best email copy needs a strong visual element. Images and videos can lead to much better email performance. Visual content allows you to strengthen your message and include information that can’t be communicated with text.

Email Design 101: Best Practices for Email Marketing Design

Quality email design plays a major role when it comes to making email marketing work.

Jeremy McGilvrey Shows You How To Succeed with Email Marketing

Follow my recommendations in this post, and you will notice that you will have a great return on your email marketing investment.

E-commerce Marketing Tools to Grow Bigger Faster

Let’s get to it. Here are my picks for the best e-commerce marketing tools to help your business grow bigger, faster.

Important Email Marketing Trends for 2021

It is time to consider some effective ways to ensure your email marketing strategy does not fall flat. in continuation we’ll describe in detail the email marketing trends for 2021.

Two Trends Marketers Should Consider To Invest In Their Future

As the future of digital marketing may not show any signs of slowing, this is the critical time to start re-examining email strategies and invest in solutions that push your organization to the next level. Here are two that show incredible traction and potential:

How to Build Out Your Brand's Email List (and Do It Ethically)

By using the right techniques to build your list, you can ensure that your messages will be welcomed once you start sending them out.

What you should know about marketing to millennials and Gen Z

5 things you should know about marketing to millennial and Gen Z audiences

What is the difference between a Customer Data Platform and a Marketing Automation Platform?

Great customer experiences start with great unified customer data.