#Branding related marketing articles

How to benchmark PPC competitors: The definitive guide

Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.

How digital marketing can be empowered to create more personalised experiences

Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.

LS Digital launches CoMMeT for advertisers and marketers

LS Digital, a leading independent digital marketing transformation (DMT) company, announced the launch of CoMMeT, a technology for programmatic marketing. CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimization and measurement process.

Short-Form video’s impact on digital marketing

In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly.

Future-Proofing Your Social Marketing Strategy in 2024

Much has changed from the SixDegree era to today’s social media world. While social media may have existed for almost three decades, Myspace and Orkut took it to a larger scale in their respective eras. That era(2004-2010) had a lot of focus on written content because of slow and limited internet penetration, and over time, things started changing significantly. We are not in a space where we see full-fledged movies on platforms like YouTube. This entire transformation from text-only formats to video-heavy platforms happened in a concise time frame, indicating this medium’s dynamic nature. Social media is one of the most dynamic, fast-changing mediums out there, and it becomes essential to be connected with the changes, adapt to them and embrace them in one’s social media strategy.

5 Benefits of Email Marketing in 2024

Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

20 Best Marketing Newsletters to Subscribe to in 2024

In this article, we will take a look at the 20 best marketing newsletters to subscribe to in 2024. If you want to skip our detailed analysis, you can go directly to 5 Best Marketing Newsletters to Subscribe to in 2024.

Building an Email Marketing List

Email marketing is vital for keeping in touch with your audience and it remains one of the highest in terms of ROI too. But before any of that you’ll need to build an email list. Building an email list takes time, but there are also a few things you can do to help build a list that’s engaged and filled with relevant and high-quality contacts.

NP Digital Reveals Emerging Retail Industry Trends and Challenges

Retail industry professionals detail predictions and fears in NP Digital’s 2024 Retail Reveal

Intuit Mailchimp Global CMO: We Are “Fighting Daily” To Resolve Personalization And Scale Dilemma In Email Marketing

Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing. You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.

Why is email marketing becoming more effective in 2023?

Ian Gibbs, insight director of the Data & Marketing Association (DMA UK) discusses the metrics that show email marketing has become more effective over recent years

CPG Marketing Embraces New Models for Digital Transformation

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).

Email Marketing Trends for 2024: Competitive Differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include:

Keyloop Leads powers new Renault customer enquiry portal

The platform developed by the lead management software expert improves the overall user experience and streamlines communication bewtween Renault UK retailers, dealerships, and their customers, providing fast and seamless assistance from phones and desktops.

Alera Health Wins Big at Healthcare Digital Marketing Awards

Alera Health garnered three major wins at the 4th annual Healthcare Digital Marketing Awards.

Addlly AI Wins Bronze at ASEAN Digital Awards 2024 for AI Writing Tool, Spearheading Innovation in Digital Marketing

Addlly AI wins Bronze at ASEAN Digital Awards 2024 for Smart Blog & Social Media Writer, setting new standards in digital marketing.

GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

How To Use Email Campaigns to Drive Ecommerce Sales

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

Accredible Launches Credential Industry's First Email Campaigns

New learner engagement marketing capabilities enable training and education leaders to increase credential sharing, program referrals, and growth

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