Amazon Ads launches AI tool that builds professional-quality ads
Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.
Opt-in Email Marketing Guide: Tips for Opt-in Email Campaigns
Opt-in email marketing helps ensure that the subscribers on your email list actually want to be there. A few best practices can help you build your email list.
Warner Bros. Discovery, Nielsen deepen measurement partnership
Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year.
What Is Klaviyo? Core Features, Pricing, and Shopify Details
Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
What is the Agent2Agent protocol and why should marketers care?
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
Adapting to the Future of Digital Marketing
The digital marketing landscape continues to evolve at an astonishing pace, forcing brands and agencies alike to rethink the way they connect with audiences. Social platforms, search engines, and mobile-first consumer behavior have transformed advertising from broad awareness campaigns into highly targeted, measurable strategies.
Google expands AI Max globally to give advertisers more control
Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.
How To Measure Brand Marketing Efforts (And Prove Their ROI)
Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.
Meta deepens AI focus for latest suite of brand advertiser solutions
The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.
Why CRM data is essential for your digital marketing strategy
In today’s competitive landscape, understanding your customer is no longer optional. In this thought leadership piece for Prolific North, Embryo’s Claire Zulu sets out how Customer Relationship Management (CRM) is essential for your digital marketing strategies…
21 Local Online Marketing Strategies to Attract Foot Traffic (2025)
Local online marketing uses online channels to drive foot traffic to your retail store. Here are 21 of the best tactics to try.
How Artificial Intelligence is Transforming Marketing and SEO.
Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).
Amazon debuts AI ‘creative partner’ to aid with campaign development
Now in beta, the agent draws on Amazon’s retail insights to assist with everything from audience research to pumping out final creative assets.
Local Businesses Level Up with Email Marketing Against Corporate Giants
Local businesses are leveraging email marketing to compete with corporate giants through personalized campaigns, AI-driven automation, and targeted strategies like exclusive offers and timed outreach. This fosters customer loyalty, boosts engagement by up to 30%, and delivers high ROI, proving agility and authenticity can level the playing field.
Why impression-based advertising will redefine search and CTV
Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on BrandLink videos.
Google Ads tests new promo-focused budget tools
Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.