Revamping Your Email Marketing Program for the New Year

Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.

Personalization – Are You Doing it Right?

Personalization is an accepted and expected mainstay in digital marketing.

5 Landing Page Examples To Follow For Your Own Campaign

Landing pages are a tremendous potential source of value for any website.

7 Tips to Running a Successful Email Marketing Campaign

Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It's safe to say email is a tough game, but there are still ways to win.

Should You A-B Test Email Marketing Campaigns?

If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience.

When to Launch Holiday-Themed Email Campaigns: A Playbook for Marketers

It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.

How Will Email Marketing Change in 2017?

As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in.