5 reasons why email is a powerful first marketing step for new businesses

Email marketing is a highly-targeted, cost-effective and measurable way of reaching your audience

Optimizing Your Email Campaigns, from Welcome to Win Back

Marketers must create a cohesive, valuable customer journey consisting of many different message types.

High-Frequency Email Senders Favor Dynamic Content

Brands that incorporate dynamic content into their email marketing campaigns send an average of 60% more emails

How to use email marketing effectively

Brands explore increasingly sophisticated ways to reach consumers and drive ROI.

Should Retailers Pick Email Marketing to Engage Gen Y?

Should retailers try and appeal to Gen Y with email marketing or social media marketing?

The challenges email marketers face in 2018 and how to overcome them

Suggestions to improve content, integrate with other channels and keep ahead of legal problems.