IBM sees enterprise customers are using ‘everything’ when it comes to AI, the challenge is matching the LLM to the right use case
At VB Transform 2025 today, Armand Ruiz, VP of AI Platform at IBM detailed how Big Blue is thinking about generative AI and how its enterprise users are actually deploying the technology. A key theme that Ruiz emphasized is that at this point, it’s not about choosing a single large language model (LLM) provider or technology. Increasingly, enterprise customers are systematically rejecting single-vendor AI strategies in favor of multi-model approaches that match specific LLMs to targeted use cases.
Anthropic just made every Claude user a no-code app developer
Anthropic announced Wednesday that it will transform its Claude AI assistant into a platform for creating interactive, shareable applications, marking a significant evolution from conversational chatbots toward functional software tools that users can build and distribute without coding knowledge.
zip debuts 50 AI agents to kill procurement inefficiencies—OpenAI is already on board
zip, the $2.2 billion procurement platform startup, unveiled a suite of 50 specialized artificial intelligence agents on Tuesday designed to automate the tedious manual work that plagues enterprise purchasing departments worldwide. This marks what industry analysts call the most significant advancement in procurement technology in decades.
How AI is Reshaping Hotel Digital Marketing in 2025
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional.
eBay's new AI chatbot wants to help you find exactly what you're shopping for
The shopping agent will learn your preferences and help you find hidden gems.
AI overviews and an AI chatbot are coming to YouTube. Here's what they look like
The features are designed to help you find the information you want more easily.
Wix Acquires AI Platform That Enables Anyone To Create Software
Wix acquired Base44, an AI platform that enables users to create functional software in minutes using a chat-based interface.
ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better
I've tested and reviewed both chatbots and am here to compare them across a number of key categories to help you determine which is best for your AI needs.
What’s missing from your AI content workflow, and how MCP fills the gap
Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with workflows.
Tech leaders are rushing to deploy agentic AI, study shows
With growing investor pressure, tech companies are pushing AI agents as a more practical and dynamic alternative to traditional chatbots. It seems to be working.
Anthropic launches new AI feature to build your own customizable chatbots
Claude Artifacts rivals ChatGPT's Custom GPTs and Google Gems.
ChatGPT can now sum up your meetings - here's how to use it (and who can)
The feature can record meetings and voice notes, then convert them into text summaries, emails, computer code, and more.
SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI
The company's new LLM Optimizer is designed to make it easier for marketers to track and boost visibility across the chatbots starting to compete with Google search.
Apple's secret sauce is exactly what AI is missing
Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable. There's still a clear path for Apple to play a critical role.
Claude’s Hidden System Prompts Offer a Peek Into How Chatbots Work
Anthropic Claude's hidden system prompts offer insights into how to get the best responses out of chatbots.
Readers’ Choice 2025: The AI Chatbots and Image Generators You Love Most
We asked our readers which AI apps deliver the best results—and which fall flat. The answers may surprise you.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
2025 Newest Digital Marketing Solutions by Sectors
In this post, we look at new digital marketing trends that many sectors are adopting to enhance and accelerate brand engagement’s and product uptake.
Google made it clear at I/O that AI will soon be inescapable
If you've been holding off on using AI, it may become increasingly difficult to do so.