Trust, reliability and making good on brand promises have always been the cornerstones of customer loyalty. Brands that offer a frictionless, flexible customer experience (CX), one that empowers consumers to get the products, services or answers they need, are rewarded by customers returning for more.

Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you.

Jeremy Goldman, principal analyst of eMarketer, in a recent podcast discusses the growth of SMS marketing, stating that many brands are moving towards more text messaging and migrating from email to SMS to reach customers where they are in the shopping journey. Goldman said about SMS, “It is one of the best ways to reach customers.”

So let’s get started on these marketing strategies that won’t put a dent in your wallet.

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover ways to increase your ecommerce business' future sales.

There are lots of uncertainties that come with building an e-commerce empire. However, taking the lessons that many businesses have learned from past and current crises, there are steps you can take to strengthen your resilience, be more receptive to changes and stay relevant to the needs of your customer base.

Follow my recommendations in this post, and you will notice that you will have a great return on your email marketing investment.

We have some great digital marketing tips and tricks for SMEs who haven’t got a massive budget and so need cost-effective solutions. Read on to find out what they are and drive high-quality traffic to your business.

with the correct marketing strategies and promotions, you can make your Christmas marketing a breeze and spend more time relaxing and enjoying the festival season.

Like many technology-driven innovations it’s become democratized for the masses, with many ways to utilize it to drive customer and revenue growth. Here are four ways companies can utilize data to make their marketing dollars work a little harder.

It is time to consider some effective ways to ensure your email marketing strategy does not fall flat. in continuation we’ll describe in detail the email marketing trends for 2021.

Despite being a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.

5 things you should know about marketing to millennial and Gen Z audiences

Great customer experiences start with great unified customer data.