#Consumer related marketing articles

Trellix Recognized as Industry’s Best Email Security

SE Labs names Trellix the winner of this year’s Best Email Security Service Award for comprehensive email protection against advanced threats

Marigold Recognized With Automation and Email Honors in G2 Spring 2024 Grid® Reports

Marigold’s solutions were given Leader rankings in Marketing Automation, Email Marketing, and Email Deliverability categories by users worldwide

U.S. Alliance Federal Credit Union Manages Email Marketing Through NCR Software

Credit union turns to NCR APTRA eMarketing for improved member communication

Personalized Emails Are Key to Winning Persuadable Shoppers’ Loyalty

When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a key tool for merchants.

Why hotels should follow new sending requirements for marketing emails and what happens if they don’t

Here, we’ll seek to shed some light on these questions with an eye toward increasing engagement, better reaching customers.

7 Free Digital Marketing Tools Every Small Business Can Use

These free digital marketing tools boost your visibility at no cost to your bottom line.

Tai Software and Front Partnering to Revolutionize Freight Broker Operations with AI and Email Automation

HUNTINGTON BEACH, Calif. and SAN FRANCISCO, April 17, 2024 (GLOBE NEWSWIRE) -- Tai Software (Tai), the leading transportation management system (TMS) for freight brokers, and Front, a modern customer service platform that streamlines shipper, broker, and carrier communication, today announced an integration set to transform freight broker operations through advanced artificial intelligence (AI) and email automation capabilities. The integration will significantly elevate the productivity of freight brokers and third-party logistics providers (3PLs) by automating critical but time-consuming tasks.

Microsoft will limit Exchange Online bulk emails to fight spam

Microsoft has announced plans to fight spam by imposing a daily Exchange Online bulk email limit of 2,000 external recipients starting January 2025.

Exclaimer launches new Campaigns feature to boost marketing reach and customer engagement through personalized email signatures

LONDON--(BUSINESS WIRE)--Exclaimer, the leading email signature management platform, today announced the launch of its latest feature, Campaigns, a powerful new tool designed to transform the way brands engage with audiences through email signature marketing.

5 Benefits of Email Marketing in 2024

Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.

How AI Generates Irresistible, Tailored Bank Marketing Messages

Generative AI is a powerful tool banks can use for personalized marketing at scale, adding more efficiency to traditional methods and creating more persuasive content. However, taking a strategic human-centered approach, prioritizing data quality and ethical use is critical.

Agital Earns Prestigious Title of "Best Digital Marketing Agency in North America" by Yotpo for Second Consecutive Year

BURLINGTON, Mass., April 16, 2024 (GLOBE NEWSWIRE) -- Agital, a leader in transformative digital marketing strategies and technology-driven solutions, proudly announces its recognition as the "Best Digital Marketing Agency in North America" at this year’s Yotpo Partner Awards. This marks the second consecutive year Agital has been honored with this award, highlighting its continued excellence in deploying creative and effective customer acquisition strategies across established and emerging media channels.

10 Best Email Marketing Software Of 2024

Email is alive and well in 2024. Email marketing remains one of the most effective tools for any company to reach engaged customers—as long as you do it well. That’s why we have no shortage of email marketing software to choose from. To help you sort through the noise, our team evaluated some of the most popular platforms to bring you this list of the 10 best email marketing services available.

TitanHQ wins a top 3 position and VBSpam+ award for excellent performance.

Today, TitanHQ proudly announced a significant achievement for its email security suite, securing the prestigious VBSpam+ certification from Virus Bulletin, a renowned security industry test. In the latest Q1 2024 VBSpam test, which is an integral part of Virus Bulletin's ongoing assessment of security products, TitanHQ demonstrated unparalleled performance among its peers.

Intuit Mailchimp Global CMO: We Are “Fighting Daily” To Resolve Personalization And Scale Dilemma In Email Marketing

Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing. You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.

Wowtickets.com collaborates with Orion Digital to enhance performance marketing

Orion Digital is expected to enhance online presence, market penetration, and drive customer engagement for wowtickets.com

It’s time to turbocharge our path to email innovation

Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.

Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses

WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.

Personalize Your Digital Marketing in 2024 - The Mindhack Part 2

Target every channel. Leverage customer data, responsibly. Embrace the power of AI.

GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

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