#Consumer related marketing articles

What’s new and what’s next in GA4

Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.

Dust hits $6M ARR helping enterprises build AI agents that actually do stuff instead of just talking

Dust, a two-year-old artificial intelligence platform that helps enterprises build AI agents capable of completing entire business workflows, has reached $6 million in annual revenue — a six-fold increase from $1 million just one year ago. The company’s rapid growth signals a shift in enterprise AI adoption from simple chatbots toward sophisticated systems that can take concrete actions across business applications.

Transform 2025: Why observability is critical for AI agent ecosystems

The autonomous software revolution is coming. At Transform 2025, Ashan Willy, CEO of New Relic and Sam Witteveen, CEO and co-founder of Red Dragon AI, talked about how they’re instrumenting agentic systems for measurable ROI and charting the infrastructure roadmap to maximize agentic AI.

Enterprise giants Atlassian, Intuit, and AWS are planning for a world where agents call the APIs

This dawning age of agentic AI requires a total rethink on how we build software. Current enterprise APIs were built for human use; the APIs of the future will be multi-model, native interfaces.

The Export You Didn’t Expect: Why Digital Marketing Is Brisbane’s Global Growth Engine

Just ask those working with the best marketing agency Brisbane is known for. They’re not just helping clients sell more—they’re helping them sell everywhere.

Dashboards don’t win games, coaching does

You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game.

Digital marketing statistics of 2025: H1 by the numbers

As CMOs struggle to plan for the future, digital video may provide hope.

If it tells the right story, brand fuels demand

Why and how to build a brand that's true to your company and resonates with customers.

20 Effective ChatGPT Prompts for Email Marketing

Using ChatGPT prompts for email marketing can transform how you create content, making the process faster.

Will AI ‘completely rewire’ loyalty programs?

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035

Email Marketing Market Overview:

How to win with your local marketing strategy (with AI, SEO, and Community)

Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.

DoubleVerify, IAS develop attention measurement solutions for Snap

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

Which OS Is Best: Windows, macOS, Linux, or ChromeOS?

Not sure which desktop operating system is best for you? We help you choose by comparing the top options based on app compatibility, ease of use, hardware availability, interface design, gaming support, and more.

Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?

Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>

Guest column: Digital or traditional marketing? You’re asking the wrong question

Walk into just about any local business in the Roaring Fork Valley and you’ll find a familiar scene: a well-worn stack of glossy magazines on the counter, maybe last week’s Post Independent folded open to a real estate ad, and a flat-screen TV quietly looping a local commercial. It’s a marketing playbook that’s worked here for decades, and for good reason. In this valley, tradition has staying power.

AWS doubles down on infrastructure as strategy in the AI race with SageMaker upgrades

AWS seeks to extend its market position with updates to SageMaker, its machine learning and AI model training and inference platform, adding new observability capabilities, connected coding environments and GPU cluster performance management.

Klaviyo vs. Mailchimp: Comparing Email Marketing Software

Discover the pros and cons of Klaviyo and Mailchimp for ecommerce business owners. Compare price, customer service, automation, and other tools.

Digital Tip #14 from Orbit Interactive: How to Use AI in Your Digital Marketing

Artificial intelligence (AI) is becoming an integral part of digital marketing. It can help businesses automate processes, analyze data, and improve customer experiences. Here are some practical ways to use AI in your digital marketing efforts.

Sephora doles out Lyft credits to transport shoppers to its stores

“Delivered to Beauty” incentivizes in-person shopping and will span five major U.S. cities.

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