#Consumer related marketing articles

87% read AI search summaries, 84% shop with AI: Survey

A majority of Americans are using AI in daily life – 87% read AI summaries in search, and 84% turn to AI for shopping. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm Centerfield.

11 Best Email Marketing Platforms (2025)

In this article, we'll study the best email marketing platforms on the market, including price and feature comparisons. We'll also cover the must-have features, plus the factors to consider when choosing an email marketing tool.

Turn your scattered data into actionable insights

For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.

What Is Klaviyo? Core Features, Pricing, and Shopify Details

Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.

Digital Marketing 2025: Smart Strategies That Work

How to grow online with proven digital marketing trends

Adapting to the Future of Digital Marketing

The digital marketing landscape continues to evolve at an astonishing pace, forcing brands and agencies alike to rethink the way they connect with audiences. Social platforms, search engines, and mobile-first consumer behavior have transformed advertising from broad awareness campaigns into highly targeted, measurable strategies.

As data and content proliferate, context is poised to become the new king

Today’s users expect hyper-relevant experiences. That means real-time data, AI and a whole lot of context.

Four AI Action Plans to Supercharge Your Marketing Team’s Impact

Four areas in particular can reap rewards from the application of AI: sifting customer feedback for hidden insights; uplevelling your team’s industry knowledge and expertise; driving more creative output; and improving communications with the C-suite.

Direct Email Marketing Guide: How To Do Direct Email Marketing

Direct email marketing allows you to target different potential customers with the content that is most likely to engage them.

3 ways AI is changing how people shop, marketers work and stacks evolve

The AI revolution isn’t hype — it’s rewriting strategy, roles and tech. See how to adapt before your marketing playbook becomes obsolete.

Why CRM data is essential for your digital marketing strategy

In today’s competitive landscape, understanding your customer is no longer optional. In this thought leadership piece for Prolific North, Embryo’s Claire Zulu sets out how Customer Relationship Management (CRM) is essential for your digital marketing strategies…

21 Local Online Marketing Strategies to Attract Foot Traffic (2025)

Local online marketing uses online channels to drive foot traffic to your retail store. Here are 21 of the best tactics to try.

How to optimize B2B SaaS user journeys with GA4

See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth.

How Artificial Intelligence is Transforming Marketing and SEO.

Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).

The next era of Account based marketing is strategy-led and AI-enabled

Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.

Upland Software Earns 49 Badges in G2’s Fall 2025 Market Reports

Upland’s AI-powered proposal management software, Upland Qvidian, received numerous recent customer reviews while Upland BA Insight, the company’s AI enablement solution, garnered recognitions.

Unlocking brand potential with next-generation domain names

Many businesses cling to the familiarity and effectiveness of traditional domain names. After all, legacy domains have enabled marketers for decades to build recognition and trust with customers, offering a reliable way to convey what a brand is all about.

ThriveCart Pro+ Announces Seamless Native Integration with Flodesk

ThriveCart, the leading cart and checkout platform which empowers 65,000 digital entrepreneurs and businesses, is excited to announce the launch of its newest feature: a native integration with Flodesk, one of the most intuitive and design-forward email marketing platforms on the market.

Service area pages: Boost local SEO across locations

Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.

Holiday shopping is starting earlier in the year

Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June.

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