Individualization: Mobile Marketing’s Next Step

Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.

Revamping Your Email Marketing Program for the New Year

Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

Big 2017 Social Media Marketing Trends You Need to Know

Do you think 2017 will be the year of video? Again? If so, you’re in good company. In fact, if I were forced to TLDR this post, the big social media trends for 2017 could be boiled down to this.