When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Employee AI agent adoption: Maximizing gains while navigating challenges
While agentic AI definitely marks a turning point in human-computer interaction, moving from tool use to collaboration, the next step is integrating these agents and actually deriving value. At VentureBeat’s Transform 2025, Matthew Kropp, managing director and senior partner at BCG, offered a game plan for workflow evolution, employee adoption, and organizational change.
Ask A PPC: How To Make Microsoft Advertising Profitable
Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.
Dust hits $6M ARR helping enterprises build AI agents that actually do stuff instead of just talking
Dust, a two-year-old artificial intelligence platform that helps enterprises build AI agents capable of completing entire business workflows, has reached $6 million in annual revenue — a six-fold increase from $1 million just one year ago. The company’s rapid growth signals a shift in enterprise AI adoption from simple chatbots toward sophisticated systems that can take concrete actions across business applications.
Omnisend unveils AI-enabled suite to support email marketing
Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results. Omnisend provides email and SMS marketing platform for eCommerce brands.
How to use AI to turn one event into a month of content
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.
Winning PR and Digital Marketing Strategies That Deliver Optimal ROI
As change is the only constant in our highly competitive and evolving economy, the PR and digital marketing landscape continues to shift. Based on Rosica’s Thought Leadership Measurement Matrix™ and insights gained from working across sectors like animal health, education, nonprofits, and healthcare PR, certain PR and marketing communications strategies are proving their worth. Here are some ways to stay ahead of the curve in the foreseeable future.
LG continues positivity push with AI-powered ‘Radio Optimism’
An interactive platform allows consumers to create personalized songs for their loved ones and is meant to foster deeper connections in the digital era.
What is local SEO? Guide to ranking in local search results
Learn what local SEO is, how it works, and why it's vital for businesses. Discover strategies to boost visibility in Google’s local search and map pack.
These are the iOS 26 and iPadOS 26 updates you’ll actually use
With the dust settled from the hype around Apple’s WWDC 2025 event, I took a step back to really look at what could be some of the most useful updates coming to their different operating systems, mainly because, quite often, there are updates or added features.
How to use GA4 annotations to add context and clarity to your analytics
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.
Interactive emails give your sales funnel a competitive edge
Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.
Gemini in Google Sheets now lets you type a prompt to tell it exactly what to do
Gemini isn't new to Sheets, but now it's directly in the cells.
For Replit’s CEO, the future of software is ‘agents all the way down’
“This is sort of like an almost semi-autonomous agent,” Masad said. “You can watch it, you can also go get a coffee and it’ll send you a notification when it’s ready to show you the future.”
Emergence AI’s CRAFT arrives to make it easy for enterprises to automate their entire data pipeline
New York City based startup Emergence AI, founded by former IBM researchers, previously made headlines for its impressive automated system that allows enterprises to type in a requested task in plain natural language and automatically create a fleet of agents.
11 of the best free tools every SEO should know about
Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Do these 4 things before betting on AI in your business - and why
While AI can democratize access to information and boost worker productivity, business leaders at Snowflake Summit 2025 said you need to get a few key things right first.
AI can scale ads, but great creatives drive brand impact
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.